New Memoir Describes Texas-sized Controversy of Texas A&M’s Move to SEC

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Former Texas A&M University president details his recollections of the Aggies’ stunning break from longtime rivals to move to the Southeastern Conference in this new book released by Dog Ear Publishing.

Dog Ear Publishing releases “The 100-Year Decision: Texas A&M and the SEC” by R. Bowen Loftin with Rusty Burson.

(The book) tells the story behind all of the choices Texas A&M made that literally changed the landscape of college athletics in the conference realignment craze.

(PRWEB) October 29, 2014 -- In his recently released book, former Texas A&M president and current University of Missouri Chancellor R. Bowen Loftin provides a compelling, first-person account of all the factors that led to Texas A&M’s fascinating, high-stakes journey from the back-stabbing shenanigans of the Big 12 Conference to the stability and equality of the SEC. Filled with all of Loftin’s personal memories and perspectives of the entire emotional roller-coaster ride that began in the summer of 2010, “The 100-Year Decision: Texas A&M and the SEC” also features hundreds of media excerpts that take the reader back to the daily drama of the most significant developments. The book contains personal accounts of many other key decision makers throughout the process, including former Texas A&M Board of Regents member Jim Wilson, former vice president for marketing and communications Jason Cook, SEC commissioner Mike Slive, University of Florida president Bernie Machen and others.

Along the way, readers will be taken into the closed-door meetings of a Texas-sized, controversial voyage that involves as much real-life deception, manipulation, legislation, confrontation and job termination as a full season of the television series “Dallas.” Readers will experience all the twists and turns of a multifaceted saga that involves a myriad of external issues and internal strife.
It’s been said that “choices are the hinges of destiny,” and “The 100-Year Decision” thoroughly explores how several critical and difficult choices altered Texas A&M’s destiny and the fate of so many other universities.

Co-authored by former sports writer Rusty Burson, “The 100-Year Decision” tells the story behind all of the choices Texas A&M made that literally changed the landscape of college athletics in the conference realignment craze. Former British Prime Minister Benjamin Disraeli once said that the secret of success in life is for a man to be ready for his opportunity when it comes. This is the story of how Loftin and his team of decision makers seized opportunities and positioned Texas A&M for long-term success.

R. Bowen Loftin served as president of Texas A&M from 2010 to 2013 after eight months as interim president and four years as a university vice president assigned as CEO of the university’s Galveston campus. He also taught maritime systems engineering at that branch. He has a master’s degree and doctorate from Rice University. The 1970 Texas A&M graduate became chancellor at the University of Missouri on Feb. 1, 2014.

Rusty Burson has written 15 other books, most about Texas A&M and Aggie athletics. He covered the university’s athletics for more than 20 years as a journalist.
For additional information, please visit

The 100-Year Decision: Texas A&M and the SEC
R. Bowen Loftin with Rusty Burson
Dog Ear Publishing
ISBN: 978-1-4575-3232-0        200 pages        $15.99 US

Available at Ingram,, Barnes & Noble and fine bookstores everywhere.

About Dog Ear Publishing, LLC
Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at and from our offices in Indianapolis.
Dog Ear Publishing – self-publishing that actually makes sense.

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Alan Harris
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