NPD Names Matt Powell Vice President, Industry Analysis for Sports and Leisure Trends

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The NPD Group, a global information company, has named Matt Powell Vice President, Industry Analysis for the firm’s Sports and Leisure Trends business.

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With over 40 years of experience in the retail and research industries, Powell has held positions both on the client and vendor sides of the business. On the client side, he has worked with leading retailers and e-tailers in sporting goods such as Modell’s Sporting Goods, Sneaker Stadium, and On the vendor side, Powell was an analyst for SportsOneSource, and has provided insight to many of the industries’ leading brands and retailers. A recognized expert on the sports industry, he is frequently quoted in media and writes Sneakernomics, a blog on

“Having Matt join our team is a game changer,” said Dennis Brown, Group President, Americas Practices. “His analytical, strategic, and marketplace expertise is invaluable to NPD as we continue to expand our reach within the sports and recreation industries.”

“NPD has the most robust information on the marketplace and relationships with some of the industry’s top players,” said Powell. “I’m excited to be coming on board during a time of great change for the industry and for NPD as they continue to build their Sports Practice and introduce new business solutions.”

In November 2013, The NPD Group acquired Leisure Trends, the Boulder-based leader in market research for the sports and recreation industries. The combined businesses, NPD Sports and Leisure Trends, provide the most comprehensive view of the sports, outdoor, and recreation marketplace, tracking retail sales and consumer trends across apparel, footwear, and equipment for running, outdoor, fitness, cycling, and snow sports categories.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter: @npdgroup, @NPD_Sports, and @NPDMattPowell

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