Digital Marketing And Technology Leader, Chris Farinacci, Joins SmartCrowdz Board of Directors

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Google Executive to Help Leading Event Website and Mobile App Company Change Business Paradigm in Event Technology Industry

Chris Farinacci

I love new and innovative technology and marketing strategies... I couldn’t be more excited to join the SmartCrowdz Board and help them advance their mission.

SmartCrowdz announced today that Chris Farinacci, Head of Global Enterprise and Education Marketing at Google, has joined its Board of Directors. Farinacci, who is responsible for marketing Google Apps, Maps, Search, Chrome, Android and Cloud Platform products to businesses, schools, and governments, will work with SmartCrowdz founders, Randy Smith and Mike Lanese, to hone the Company’s market positioning and strategy in the event management space.

“We are thrilled to have Chris join our Board,” said Mike Lanese, SmartCrowdz co-founder and managing partner. “As a seasoned technology and marketing executive who has shaped the development of new software categories and successfully introduced innovative technology products to market throughout his career, Chris will be an invaluable contributor to our product and marketing strategy.”

With the majority of American adults now owning smart phones — placing mobile apps directly in the palms of their hands — business paradigms, including within the event management industry, are shifting to take advantage of the mobile movement, where SmartCrowdz has become a leader in the event technology space.

“I love new and innovative technology and marketing strategies,” said Farinacci. “With its focus on delivering a simple, free, end-to-end, event management mobile app, I couldn’t be more excited to join the SmartCrowdz Board and help them advance their mission.”

“Our mission goes beyond just developing the industry’s leading event website and mobile app,” said Randy Smith, SmartCrowdz co-founder and managing partner. “We are also building dynamic event communities through the SmartCrowdz Event Directory that brings together event participants and attendees with events that match their passion and interests.”

About SmartCrowdz:

Founded in Columbus, Ohio in 2012, SmartCrowdz, an event website and mobile app company, is focused on creating dynamic event communities by connecting event planners, managers, participants and attendees, and delivering revolutionary event website and management technology. Our free event website and management application allows event managers to rapidly build event websites and effectively market, manage and monetize their events.

The SmartCrowdz Event Directory allows prospective event participants and attendees to find events of virtually any size or type in their area that match their interest and work for their schedule. Whether you are looking to get involved with a charity, social cause, political candidate, sports league, corporate event or any other type of event, SmartCrowdz has options for you.

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