Today, both B2B and B2C eCommerce sites require very similar functionality.
Warwick, RI (PRWEB) October 30, 2014
Brave River Solutions, a web development firm located in Warwick, RI, developed and launched an improved website for Legacy Publishing Group, Inc.
Legacy Publishing Group, a wholesale manufacturer and retailer of stationery and gift items, wanted to combine their retail and wholesale websites into one powerful eCommerce solution to satisfy their diverse customer base.
Legacy’s newly launched eCommerce site simplifies all transactions, allowing wholesale customers to log-in to view products, information, and pricing specific to them, while still allowing retail customers to browse and order products off of the website. Additionally, Brave River built other useful functionality into the site, including a “browse by artist” function and a “search by design” feature, which allows customers to find related products featuring a particular design or theme.
“The combining of Legacy’s wholesale and retail websites is the kind of convergence we are seeing frequently in the eCommerce space. It used to be widely accepted that Business-to-Business (B2B) requirements were more about quick and dirty re-ordering with integration to an ERP system, while Business-to-Consumer (B2C) was more about browsing, searching and offering a personalized shopping experience,” said Brave River’s Vice President, Jim McAssey. “I believe that today, both B2B and B2C eCommerce sites require very similar functionality. BRS Commerce, Brave River’s exclusive eCommerce platform, provides the flexibility that our clients need to meet their definition of a B2B or B2C experience for their customers.”
As the site was built using responsive design, it can easily be viewed on both desktop and mobile devices. Responsive design allows Legacy’s customers to shop on their site from virtually anywhere.
ABOUT LEGACY PUBLISHING GROUP, INC.:
One of the leading stationery, greeting card, and gift manufacturers in the country, Legacy Publishing Group, Inc. got its start over 20 years ago in the small town of Clinton, MA. Legacy Publishing Group’s products are now carried in thousands of retail outlets worldwide, but the company has not forgotten its roots, maintaining their commitment to providing quality gift products at a reasonable price while treating customers like family.
ABOUT BRAVE RIVER SOLUTIONS:
Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including website design and development, to businesses in the Providence and Boston areas. Since its inception in 2000, the experts at Brave River have partnered with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River's technology services, please visit braveriver.com.