Camden, NJ (PRWEB) November 06, 2014
Penguin is the name of a Google algorithm that helps internet users connect to the information, products and services that they are looking for. It is essentially a set of rules that websites must adhere to in order to achieve higher visibility through Google’s search engine.
In today’s digital age, the success or failure of a business depends heavily on their web traffic, and a site’s web traffic heavily depends on its google rank. In fact, 93% of all activity on the internet starts with some form of search, and Google leads the search market with 65% of all search queries according to Comscore.
Unfortunately, when Google makes changes to the way it indexes websites, it does so without warning and without notifying the owners of the affected websites. Essentially what can happen to a site penalized by Google is that it may show up 5 or 6 pages later (or more) than it did before the update. This is an important distinction because 75% of people never go past the first page of search results. A business could be humming along with leads and queries one day and grinding to a halt the next.
In the earlier days of internet marketing, many businesses inadvertently used marketers that used techniques that manipulated search engines with useless information to generate higher search rankings rather than supplemented them with valuable content. These techniques are referred to as “Black Hat SEO,” and today Google updates its algorithms to weed out sites that are linked to these manipulative techniques in order to provide internet users with the best possible search results. Google after all has a profitable interest in remaining the search engine of choice for its users, and it can only do that by providing them with results that are useful.
It is for this reason that WebiMax has developed, “Was My Site Affected?”, an online tool can help identify whether sites were affected by the most recent Google Penguin update.
WebiMax is renowned worldwide for being one of the most reputable “White Hat” online marketing firms. The company has been featured on MSNBC, The Wall Street Journal, Entrepreneur Magazine, Inc. magazine and other reputable media outlets. Located in New Jersey, WebiMax boasts more than 100 full time employees who adhere to the full-service approach to web-based marketing. The company works with large corporations as well as new start-ups and grants the same importance to each. WebiMax is led by Founder and CEO Ken Wisnefski using the experience and knowledge that he has acquired in his more than 10 years of successful internet marketing. Another unique advantage of WebiMax is that they do not require you to sign any long-term contracts. Rather, you can take advantage of their services on a monthly basis. All new customers get a free marketing analysis to help them decide if WebiMax is the right agency for them. For more information, visit http://www.webimax.com or call us at (888) 293-2880.