“The rich sensory experience of wine drinking, the history and culture of wine and the personal stories of winemakers provide abundant ingredients for crafting compelling stories that engage customers" - Olga A. Levitsky, CEO, 20SecondStory
(PRWEB) October 30, 2014
Bay Area management consultancy 20SecondStory has announced a new service offering that helps wineries identify their most unique qualities and communicate them to customers in a differentiated and engaging manner.
20SecondStory Founder and CEO, Olga A. Levitsky, explains the new offering: “The rich sensory experience of wine drinking, the history and culture of wine and the personal stories of winemakers provide abundant ingredients for crafting compelling stories that engage customers and make them feel connected to specific wineries and brands. Our past work with wineries and other luxury product categories has helped us develop a method for surfacing the salient characteristics of a winery and translating those characteristics into compelling customer experiences and communications.”
20SecondSecond will hold a complimentary intro webinar on November 11th, 2014 to provide more information about this new offering. Topics that will be covered include:
- Why determining your 20 second story will drive traffic to your winery
- How best to leverage traditional and social media channels to build rapport with customers
- How to get customers to market on your behalf and drive wine club sign-ups
At 20SecondStory, we believe that authentic stories are compelling stories. Authentic stories can’t be made up – they must emerge from what you do each day, from the words and language that you naturally use in your interactions with others. Our method reveals the essential building blocks of your authentic story, helping you to communicate the most important parts of your message in a clear, concise and consistent manner. The firm leverages storytelling techniques, curation and analytics to teach clients how to reuse those building blocks to tailor their message to different contexts, and provides tools that help a client’s story stay intact as it is retold through extended networks.
20SecondStory is currently focused on delivering services, but its future plans involve products. The company plans to offer self-service tools to enable firms to develop and refine their stories on their own, using 20SecondStory’s proven methodology.
Wineries interested in this new service offering are encouraged to reach out to 20SecondStory by November 10th, 2014.