BigDoor Announces the Results From Its 2014 Loyalty Marketers Survey

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New Report Based on Peer Assessment Offers Invaluable Data and Insights That Will Help Shape the Loyalty Industry’s Agenda and Direction Over the Next Year

BigDoor, a global leader in loyalty – whose software platform helps the world’s biggest brands increase customer engagement, reward users and build sustained consumer relationships – today announced the results from its 2014 Loyalty Marketers Survey.

Conducted among loyalty marketers in a wide range of verticals over a five-month period, BigDoor’s loyalty survey provides the loyalty community with one of the few benchmark reports based on peer assessment.

“Most loyalty industry surveys analyze loyalty from the customer or brand perspective, which is extremely valid,” explains Keith Smith, Co-Founder and CEO of BigDoor. “But this report goes right to the marketers who are responsible for creating, implementing and driving loyalty initiatives. And they give us their best thinking about loyalty, as well as loyalty program obstacles and priorities. This is invaluable data and information, and we believe that it will help shape the loyalty industry’s agenda and direction over the next year.”

An annual report, the BigDoor 2014 Loyalty Marketers Survey asked a series of questions about the loyalty marketers’ jobs, in addition to their budgets, objectives, challenges and successes.

Two key findings from the survey:

  • The three most important loyalty objectives for respondents included increasing customer retention (64%); increasing the value of a customer (53%); and deepening customer engagement (53%).
  • The three biggest loyalty challenges for respondents included offering enticing rewards (50%); measuring ROI (43%); and measuring incrementality (43%).

“Our hope is that the 2014 Loyalty Marketers Survey will help companies of all sizes register, engage and retain customers who will stick with their brands for years to come,” says Ashley Tate, Director of Marketing at BigDoor. “As a brand investing in loyalty, it’s important to tackle the big challenges throughout all decisions and stages of a loyalty initiative – whether you’re new to loyalty, or have offered a program for years.”

Founded in 2009, BigDoor has helped global brands – such as Starbucks, PacSun, Yamaha, CBS, Microsoft, Dell, and Raley’s – increase loyalty with 21 million customers. BigDoor’s revenue for the first half of 2014 grew by 40 percent.

For additional information, or a copy of the 2014 Loyalty Marketers Survey, please contact Ashley(at)BigDoor(dot)com.

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