Salty Living Provisions, LLC Opens Online Retail Store Selling Luxury Products Focused on Coastal Living

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On October 18, 2014, Salty Living Provisions, LLC opened an online retail store selling luxury products focused on coastal living. Their product lines include responsible producers of organic, Fair Trade, and high quality boutique products.

Bernson and Pearson hope that their efforts will encourage others to seek out the experience of the sea, coastal life, and carefree, clean feel living by the ocean, even if they are landlocked.

Salty Living Provisions, LLC opened an online retail store selling luxury products focused on coastal living. Owned and operated by Tracy Bernson and Michael Pearson, two lawyers from New Hampshire, the product lines include responsible producers of organic, Fair Trade, and high quality boutique products. The store can be found at http://www.saltylivingprovisions.com.

The store offers products in the areas of bath/body, candles, home décor including décor with a nautical flair, luxury linens, galley provisions playing on the boat theme, gift baskets, sailing and water needs – including a range of products for maintaining a boat, safety equipment, clothing, and sunglasses, and seaside furniture. They also offer gift cards and First Class Concierge Services, which is a service that personally selects and handles the purchase of products for customers with little time on their hands.

In choosing offerings, they focused on luxurious and decadent products that would soothe the soul, something they both understand. Salty Living Provisions' customers will be able to find unique items that can’t be purchased directly from the vendor and that will add character to their homes and lives.

Bernson and Pearson have a combined 34 years of legal experience and practice family law and employment law respectively. Why would two lawyers who have been practicing law for over a decade open a retail store after one of the worst economic periods this country has seen since the Great Depression?

Bernson is quick to answer that question, “over the last year the legal system has shown itself to be inadequate for resolving problems people depend upon it to fix. In a phrase: it’s broken.” Bernson is a Nationally Certified Child Welfare Law Specialist and has focused her practice on complicated litigation cases. Bernson explains, “the system does what it can with what it has, but the reality is that the legal system is well suited for resolving problems associated with damage to property, but it is not suited to deciding what to do with children or how to handle the often complicated financial situations of people in crisis, who are angry and untrusting toward each other, and who need to maintain a relationship between each other for the benefit of their children. Court decide what parenting schedules children will have only hearing each side speak for 15 minutes each; cases drag on because the number of judges, the number of days available for trial, and the number of cases that need trials don’t add up.”

Pearson, who went through his own divorce, saw inequitable decisions being made without a full appreciation for the complexity of the problem, and was forced into making decisions that he never would have made, but for the various positions he was placed in during the case. The inadequacy of the courts to address the collateral damage created wasn’t only observed in his case, but in other cases that he tried for other parents after he concluded his own.

Bernson is a trained in collaborative law, as a parenting coordinator, and as a mediator. In addition to a law practice, Bernson operates a mediation practice. She plans to continue in this work, for now, because it is the one process that seems to work and that people can afford.

Trying to find their way, Bernson and Pearson put their creativity to work. Sailors both, they wanted a job that would allow them to perform it anywhere in the world. That requirement was critical because their lives have largely been dictated by the courts and their hearing schedules, and for once they wanted to decide for themselves where to be and when.

Initially the idea of an online store came from the large number of photos that Bernson took on their sails, and wondering if anyone might want to purchase them. Following in the footsteps of several major retail outfits, one with a catchy commercial jingle, Bernson and Pearson began approaching vendors – companies that offered products that were responsible, because of their trade practices and/or with a concern for the environment – to develop relationships to offer these products online with the vendor shipping the product directly to the customer, or dropshipping.

The idea took off.

The term Salty comes from the moniker "Old Salt" used to refer to a sailor who has spent a life at sea and possesses the wisdom and experience to be called an expert by the younger generation. He or she has seen it all, and has lived to tell the tale. An Old Salt, with nothing to lose, can be cheeky and a hero all in one. An Old Salt is reliable. Faith, trust, and fidelity can be placed in an Old Salt’s hands because he or she has demonstrated that reliability, having been tested, over time.

Salty also has other meanings too: a Salty life is one that is filled with challenges, while Salty commentary is often acerbic, in the same way that salt in a wound gets your full attention. Salty was chosen to characterize the offerings because these unique goods will command your attention. Salty Living Provision' shopping carts don’t say, “Add to Cart”. They declare, “I’m buying that!"

It is said that "every day spent at sea is not deducted from one's life expectancy,” and Bernson and Pearson hope that their efforts will encourage others to seek out the experience of the sea, coastal life, and carefree, clean feel living by the ocean, even if they are landlocked.

Now, when asked what she does, Bernson half kidding responds, “I’m a lawyer in recovery; I am focused on healing, not on high conflict.”

Vendors or Artisans interested in exploring business opportunities with Salty Living Provisions, LLC can learn more at http://www.saltylivingprovisions.com or by emailing orders(at)saltylivingprovisions(dot)com.

About Salty Living Provisions, LLC
Salty Living Provisions, LLC is an online retail store that sells luxury products focused on coastal living. Offering products in the areas of bath/body, candles, home décor, galley provisions, gift baskets, luxury linens, sailing and water needs, and seaside furniture. They offer gift cards and first class concierge services.
Media Contact:

Tracy A Bernson
Salty Living Provisions, LLC
603-953-3166
http://www.saltylivingprovisions.com
tracy(at)saltylivingprovisions(dot)com

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Tracy A Bernson
Salty Living Provisions, LLC
+1 (603) 953-3166
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