Savannah, GA (PRWEB) November 03, 2014
Revlink would like to congratulate the Vaden Automotive Group on winning the 2014 F&I Dealer of the Year Award. An industry honor, it is presented by F&I and Showroom Magazine. Accepting the award was Jane Vaden Thacher, who serves as the president and dealer principal for the group.
Jane runs an innovative operation that is committed to top-down accountability. Upon seeing an opportunity, they took Revlink's Service Drive Challenge... with remarkable F&I results. She is so excited about the revenue that she can generate in the service drive, that she has implemented Revlink in all her dealerships. And they are on track to drive $2.7 million in additional revenue in 2014.
Revlink is a web-based solution which intelligently pre-qualifies opportunities from the service drive and refers them in real-time to an automotive dealer's sales department with the reporting and notifications they need to hold their team accountable. Revlink's process and training ensures a sales team’s effective engagement with guaranteed results.
“My dad did business one way, and that was doing it the right way,” Thacher said. “We call it the Vaden way.”
It is the "Vaden Way" and the usage of Revlink that has helped Vaden Automotive Group’s finance department achieve an average back end gross well above $1,200 per copy.
In 2013, with the help of Revlink, Vaden produced the following results:
Drove revenue at $32 per Service Visit
Generated $1.98 Million of gross profit from 494 vehicle and 581 product sales
Saved $323k on acquisition costs related to acquiring 404 vehicle trades
Saved $295k on advertising costs related to acquiring vehicle sales
Produced $190 of revenue per customer engagement
All the while sticking to a strict code of conduct that parallels the company's expectations in terms of behavior, performance and compliance. Vaden has done an amazing job, and will continue to do so with the tools that Revlink has provided them.
"We have seen an increase not only in revenue, but also the retention of our customers.... [And] also a much better working relationship between our service consultants and sales staff." said R. Kuhaneck, Finance Manager, Vaden Automotive Group
Vaden will be featured on the cover of F&I and Showroom’s November 2014 issue. Congratulations goes out to a great team that has earned the respect of their peers in the industry. Congratulations and thanks for taking the Service Drive Challenge!
Are you ready to take the service drive challenge and start competing against Vaden for your piece of the revenue generated from service drive opportunities? Find out more by calling 877-882-8861 or visiting ServiceDriveChallenge.com
Revlink is the automotive industry’s solution to enabling dealers, agents and administrators to implement technology with a sustainable process of developing revenue out of the service drive. With roots in both traditional and online opportunity generation, Revlink has helped dealers to keep consumers coming back to purchase a vehicle, service contract or maintenance plan during their ownership cycle since 2008.
About Vaden Automotive Group
Vaden Automotive Group was founded in 1968 by the late Dan Vaden, a former TIME Dealer of the Year. Since his passing in December 2010, the eight-store group has been led by his daughter Jane, who previously served as the group’s F&I director. The group holds Chevrolet, Cadillac, Buick, GMC, Nissan and Volkswagen franchises.
For more information, visit http://www.ServiceDriveChallenge.com