Paul Murskov Signs On As TalkLocal Vice President of Sales

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Former Global Sales Manager for JW Player and LivingSocial Signs On To Help Grow TalkLocal's National Footprint

VP of Sales, Paul Murskov

More and more local businesses are signing up for the service because they are having conversations with their ideal customer base.

TalkLocal, a local services marketplace that matches consumers to the right local professional by phone and in seconds, today announced that it has hired a new VP of sales, Paul Murskov.

Murskov, who brings over 8 years of B2B sales experience to the table, will be tasked with helping even more quality local businesses connect with the right online consumers by phone and in real time. TalkLocal has already delivered over 1 million leads to businesses in nearly every state.

“We are revolutionizing the way consumers connect with their local service providers. It is fast, easy and more importantly, very effective. We are seeing a significant increase in revenue with an overall lower customer acquisition cost because of this,” Murskov explained.

Interestingly, TalkLocal does not simply charge for leads. TalkLocal uses a Pay-Per-Conversation™ business model. It means that member businesses don’t pay a dime up-front nor are they charged any regular subscription fee. Instead, TalkLocal allows businesses to listen to lead details for every matching customer. Once they sign up, member businesses only pay a small flat rate when they speak to the customers who match their service, scheduling, and location needs.

“The TalkLocal sales team is helping grow our national footprint, which jumped 37% in September alone. More and more local businesses are signing up for the service because they are having conversations with their ideal customer base,” Murskov added.

To ensure that businesses get the kind of leads they want, TalkLocal allows businesses to select their lead preferences- including service area, job type and business hours. From there, the TalkLocal algorithm continues to learn business preferences based on call analytics and other forms of user behavior. When TalkLocal sends businesses free lead details, the businesses always reserve the right to connect for a small fee, or decline and pay nothing.

Launching in late 2012 and raising $4m in funding to date, TalkLocal has sent over one-million phone calls to local businesses across the country in 46 categories ranging from auto-repair to HVAC, plumbing, and even dentistry. With offices in San Francisco, California and now College Park, Maryland, the startup has launched in over 50 major cities and served businesses and consumers in 49 states.

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Dallea Caldwell
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