Our beta clients are seeing up to a 20% lift in marketing results
Atlanta (PRWEB) November 04, 2014
AIQ today announced the release of Symphony – the content optimization tool for the 21st century.
“Symphony has been in development for years. We wanted to be 100% sure that we were bringing a segmentation tool to the market that was clearly better”, says Dave Kelly, CEO. “Symphony will allow our clients to achieve incremental gains in marketing results by pairing the most applicable content to each micro-segment. Our beta clients are seeing up to a 20% lift in results.”
Content optimization depends on the creation of truly homogeneous groups with which to test divergent content (i.e. creative, messages, subject lines, etc.). Symphony consists of 10 families (high-level segments) which are further divided into 90 micro-segments. “We were able to leverage AIQ’s thousands of proprietary data attributes to create the ultimate modern segmentation system, where each segment is homogeneous from a marketing perspective,” says AIQ’s Chief Scientist, Gregg Weldon. “We also have been able to describe each segment using demographic, lifestyle, financial and social data.”
Symphony is now available for license and can be licensed directly from AIQ or from selected reseller partners.
About Analytics-IQ, Inc.
Analytics-IQ (AIQ) is an Atlanta-based data and analytics company. AIQ was founded in 2007 to leverage analytics to create better marketing data products – in terms of accuracy and predictive power. AIQ’s data is used to make billions of marketing decisions every year.
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Anne Smith, Chief Revenue Officer