Hollywood’s new website shows that fancy dress is no joke

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Hollywood is a company that takes its fancy dress seriously. To that end they have just launched a brand new website in preparation for the hectic Christmas period that lies ahead.

Hollywood Fancy Dress

The site is a sensational improvement that now matches the businesses growth and expansion. The search function invites you to test the limits of your imagination and there is certainly a world of choice ranging from traditional Santa outfits through to funky inflatable roast turkey numbers. To dig a little deeper into their range reveals that each theme has a high quality, humorous, and lightweight version. So there is an outfit to suit every occasion.

As part of their strategy to enhance the customer experience the website is has a clean design with excellent navigation. The menu is simplistic, keeping the search for great fancy dress outfits straight forward. The hunt for the right costume is broken down using subcategory boxes that are colourful overviews of exactly what awaits on the next page.

As one example the themes page contains 80 links by way of captioned images that refine the users search down to an area like: 1940s Costume Collection, Animal Costume Collection, Burlesque Fancy Dress Costumer, and Horrible Histories Costumes. This project is part of an ongoing campaign to provide users with a greater resource to turn to for ideas and guidance. These objectives are being met with a weekly blog, weekly newsletter and the production of some interactive apps.

Visitors are able to narrow down their search for the ideal fancy dress outfit using all the tools on the site. Hollywood as a company are conscious that there is a lot of choice for keen party goers out there so the savvy ecommerce site needs to be in a position to guide them to the right purchase. Whether they are the clown of the class, the Queen of the ball, or looking to recreate the Pirates of the Caribbean – the only problem will be the limit of their imagination.

The construction of the new site has given Hollywood the opportunity to refine their catalogue and offer real variety and value to their audience. It is a big flagship moment for the company as a whole which has gone from strength to strength in recent years providing products that have entertained their customers and brought them back for repeat purchases.

To see the new site visit: http://www.hollywood.uk.com/

About Hollywood
Hollywood Fancy Dress is a family run business that takes great pride in the fact that it offers a fantastic selection of quality fancy dress costumes. The three family friendly stores on the south coast of England not only sell fancy dress but have a team that are fans of it themselves. The first store opened at the Castle Lane site in 1985 and started as a hire costume and balloon shop although the business and premises soon expanded as the business went from strength to strength.

In 2006 they expanded online to provide a 24 hour store that carries literally 10's of thousands of products to suit all occasions and because their team understands how important fancy dress occasions can be.

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Archie B
Hollywood Fancy Dress
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