Oveana Global Business Services Announces Opening of New Call Center in El Paso, Texas

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Oveana Global Business Services, a certified minority business enterprise (MBE), celebrates grand opening of call center for Excentus’ Fuel Rewards® program

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As a rapidly growing fuel loyalty program, it is essential for us to partner with an organization whose primary focus is to drive a quality member experience.

Oveana Global Business Services officials and employees today celebrated the grand opening of a new El Paso call center for one of its first clients, Excentus Corporation. Dallas-based Excentus is the owner and operator of the Fuel Rewards program, a free loyalty program that allows its members to earn rewards on everyday purchases redeemable for fuel savings at participating Shell stations across the U.S.

The new call center is formally known as the Fuel Rewards Member Services Support Center.

Oveana, which holds minority business enterprise (MBE) and historically underutilized business (HUB) certifications, is a new joint venture between Integrated Human Capital, a human capital solutions firm, and DATAMARK, Inc., a leading provider of outsourced business services.

Oveana is majority owned by El Paso native Rosa Santana, owner and CEO of Integrated Human Capital. Santana serves as Oveana’s CEO. DATAMARK, founded by Bill and Becky Holmes, has provided outsourced business services in the El Paso-Juarez region for 25 years. DATAMARK President Bill Randag serves as Oveana’s vice president.

“What a wonderful way to kick off Oveana’s first year of operation—by celebrating an exciting partnership with our new client, Excentus,” said Oveana CEO Rosa Santana. “We are delighted to be the call center services provider of choice for Excentus and we are committed to providing Fuel Rewards program customers outstanding support and service.”

The company celebrated the grand opening of the Fuel Rewards program call center today with a ribbon cutting and other festivities. The center is located in the Butterfield Trail Industrial Park, adjacent to the El Paso International Airport.

“The Oveana joint venture between IHC and DATAMARK arose from a shared vision of creating new economic opportunities for the Paso del Norte region and beyond,” said Oveana Vice President Bill Randag. “Today we celebrate the opening of the call center for Excentus. It’s the first of what we expect will be many more success stories for this joint venture.”

Operating as a “multichannel contact center,” Oveana customer service agents will respond to inbound phone calls, emails, text messages and social media posts from Excentus’ Fuel Rewards members.

“As a rapidly growing fuel loyalty program, it is essential for us to partner with an organization whose primary focus is to drive a quality member experience,” said Scott Schaper, EVP Program Operations for Excentus. “We believe the core values, as well as the combination of the high standards and outstanding human capital, make the partnership with Oveana a powerful enabler of the success of the Fuel Rewards program.”

About Oveana Global Business Services

Oveana Global Business Services, a certified minority business enterprise (MBE), provides business process outsourcing (BPO) services, contact center services and business process improvement consulting services to customers worldwide. Oveana is a joint venture between two Texas-based firms: Integrated Human Capital, a human capital solutions firm, and DATAMARK, Inc, a leading provider of outsourced business services. For more information, visit http://www.oveana.com.

About Excentus

Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than fifteen years developing and perfecting the Fuel Rewards® program's technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards® program provides members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 200 employees. For more information please visit http://www.excentus.com.

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