Novelty eyewear company, Sun-Staches lands a deal on ABC’s Emmy Award Winning show Shark Tank with Daymond John

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Three best friends and owners of novelty eyewear company Sun-Satches take a beating in the tank on ABC's hit show Shark Tank but still manage to land a deal with Shark Tank's Co-Star Daymond John.

With revenue upwards of $5 million in 2013, Sun-Staches have landed on the faces and in the hearts of millions of customers worldwide

With the hope that “The Sharks” would find value in their novelty eyewear business, three best friends and business partners Dan Gershon, David Levich, and Eric Liberman entered the tank to pitch their company, Sun-Staches.

With revenue upwards of $5 million in 2013, Sun-Staches have landed on the faces and in the hearts of millions of customers worldwide. They’ve also amassed an impressive celebrity following with the Sun-Stache sightings on Bill Murray, Miley Cyrus, Justin Bieber, Selena Gomez, Jimmy Kimmel, and Nicole Scherzinger to name a few. Big box retailers like Party City and Spencer’s Gifts, to Jo-Ann Fabric and Crafts are already carrying the brand.

Designed to make people laugh with designs like cowboys, pirates, cats and even Teenage Mutant Ninja Turtles, the success of Sun-Staches makes it a real business, which is no laughing matter.

When presenting Sun-Staches to the Sharks, Dan, David and Eric specifically picked a style catered to each shark. Robert Herjavec was given the cowboy design, Lori Greiner the cat, Kevin O’Leary or “Mr. Wonderful” was given the devil design…”for his devilishly handsome good looks”, Daymond John was given a football helmet, and Mark Cuban was given the leprechaun. However, the Sharks weren’t all as enthusiastic as the entrepreneurs had hoped.

After Dave, Eric and Dan took a bit of a beating in the tank, the trio continued to stand by their company’s valuation. David Levich explains, “With our sales being $5.7 million in 2013, we felt that it was fair to value the company at 1 times last year’s revenue. We have a lot of business in the pipeline that we had explained to the Sharks, but that didn’t make it to air.” Nevertheless, fashion mogul and Shark, Daymond John took the bait and made an offer that Sun-Staches couldn’t refuse.

The hard work paid off when Sun-Staches found out that they were airing on ABC’s hit show Shark Tank on October 17th. Since the airing, the response has been nothing but positive with emails from supporters all over the world and people sending them photos of themselves in Sun-Staches. Sun-Staches is receiving orders every minute and social media has been blowing up! David describes this experience as “surreal” and the creators of Sun-Staches feel very fortunate to have been a part of this process.

The three best friends turned entrepreneurs leave other hopeful business owners eager to land a spot on Shark Tank with the advice to “Practice”, “ Be Yourself”, and “Plan accordingly” as said by Eric, Dan, and David.

About Sun-Staches:

Sun-Staches is a novelty eyewear business that sought to transform traditional eyewear into something outrageous, unique, and fun. The founders Dan Gershon, David Levich, and Eric Liberman, are three best friends who shared a dream. Their original idea began as a solution for a friend who had difficulty growing facial hair. One day, another friend of theirs, Jordan, held up a video game controller to his face and the idea struck them like lightning. The original mustache sunglasses, Sun-Staches were born and have only grown since then. Designed to make people laugh, they wanted to create something that would completely transform a person’s face. The guys hired a group of some of the best designers on the planet and today their outrageous face wear line includes completely unique and proprietary designs including a pirate, police officer, devil, Santa Claus, King, Uncle Sam, and hundreds of others. Sun-Staches can instantly transform anyone into the life of the party.

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Stephanie Levich
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