Harvest Trends Announces Case Study: US Casino Drove 25% Increase in Theoretical from Hosted Players Despite Increased Competition

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Announcing a case study for a Player Development team that drove a 25% increase (year over year) in hosted players' theoretical with an innovative approach to identifying and focusing on key players.

Harvest Trends announces a white paper, “Vision Accomplished! Bringing a Casino Player Development Vision to Life,” describing a Player Development team that drove a 25% increase (year over year) in hosted players' theoretical.

Amy Hudson walks the reader through the process utilized by a casino player development manager and his director of marketing to drive more revenue in an increasingly competitive gaming landscape.

The organic prospecting process used by the hosts, combined with the use of the Daily Action Plans from Harvest Trends, have enabled this Player Development team to:

  •     Drive revenue for the property even when lower-ADT play has declined
  •     Secure the loyalty of the players in the top rewards club tier
  •     Stabilize the activity level of the "maintenance" players
  •     Increase the overall worth of the players for whom the hosts are responsible

Every day, each of the property’s hosts knows how he is pacing to goal achievement, which of his players was on property yesterday, which of his players need to be contacted, and how many of his acquisition players have qualified to be coded.

The director of marketing who did the research and chose Harvest Trends as a partner said, “For about what I would have paid another analyst, I got everything I wanted, and Harvest Trends doesn’t call in sick.”

“Finding the right partner for analysis and reporting was the key for this casino’s player development success,” Hudson said. “They knew what they wanted to do, but had not yet devised a way to make it happen. Harvest Trends is proud to be the partner who provided this property with what they needed to bring their visions to life.”

Please use this free white paper as a primer for any casino gaming property wishing to advance the effectiveness and efficiency of their host team. And contact Amy for references at this specific casino, and to learn more about how this property grew coded play despite increased competition. The white paper is available at: http://www.harvesttrends.com/playerdevelopmentcasestudy.php

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About Amy J. Hudson

Amy J. Hudson is VP Sales at Harvest Trends and can be contacted at (304) 218 1265 and ahudson(at)harvesttrends(dot)com. Amy provides strategic direction to product design, including the new Host BoB. Player development executives and casino hosts can drive revenue from their Book of Business (BoB) using the contact management, task management, and daily recommendations from the Host BoB engine. Amy has 17+ years experience in the player development and casino marketing arena including Delaware North Companies and Ameristar's Cactus Petes Resort Casino.

About Harvest Trends, Inc.

Harvest Trends provides innovative hosted software solutions for the gaming industry, with a focus on Player Development and Database Marketing. Clients pay a monthly subscription fee that is appropriately priced for casinos of all sizes. There is no capital outlay for hardware or software, and the monthly fee includes training and support. Host BoB is a contact and task management system designed specifically for Player Development. Host MAPP helps the manager to set and measure pace against goals. Patron Trends provides comprehensive insights into the profitability of the loyalty club. Harvest Trends is located in the Biloxi, MS, casino market. For more information, contact Amy Hudson at 304.218.1265 or ahudson(at)harvesttrends(dot)com.

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