BURLINGAME, California (PRWEB) November 13, 2014
Beacons, while barely on anyone’s radar a year ago are now without doubt considered the future of retail and mobile payments. Launched at Money 2020, payments startup, Pay with Drop, an innovative beacon driven mobile payments consumer app and POS solution is turning the $721b mobile payments industry on its head transforming the way consumers order and pay.
Via the Drop app, installed either on a phone, or a wearable, a consumer no longer needs to stand in line, Drop enables the consumer to order and pay from up to 200 feet away, move to the pick up area, grab their purchase, and go.
Apple Pay, and Google Wallet, may give the consumer an alternative to a physical card or cash, but “you still have to stand in line to make a payment. Drop was designed so that you can skip the line. This is a huge, and disruptive innovation in mobile payments,” said Co-Founder & CEO, Karen Orford.
Encompassing loyalty, analytics, proximity market and payments, Drop is a frictionless end-to-end beacon driven solution for both consumer and merchant. Through the Drop app, consumers receive from merchant’s engaging proximity and analytics based; recommendations, deals, discounts and rewards, and then without lining up, can redeem, order and pay.
The history of mobile payments suggests neither consumers nor merchants will adopt mobile payments simply for the payments portion, wide spread adoption will come from making life easier, faster; it’s what consumers are demanding. “Not having to line up to order and pay is a rewarding consumer experience, and for the merchant, Drop’s real time analytics and proximity marketing features are a whole new opportunity for revenue growth and shouldn’t be ignored,” said Charlie Jadallah, a Co-Founder and EVP with Qualpay, a cloud based, next generation payment service provider. Qualpay has partnered with Drop to provide seamless payment processing and business information analytics.
Drop’s tech team led by Co-Founder and former Chief Architect of Visa, Chris McDaniel, says, “Drop is suitable for use in any purchasing environment; food trucks, beer festivals, stadiums, restaurants and bars all of whom would use the Drop iPad POS, right through to a solution that integrates with the existing POS and e-Commerce platforms of the giants of the Retail and Financial Services industry.”
Co-founder of Iterate Studio - a digital innovation lab for large retail and media clients, Brian Sathianathan says, “Identifying emerging and disruptive technology is what we do and we take these innovations to our clients, billion dollar retailers, and Drop is not surprisingly gaining rapid traction as it offers the consumer dependability, convenience and security. We are very excited about where our partnership will go.”
“Beacon technology is rapidly taking hold with half of the top 100 retailers in the US testing beacons this year and with adoption expected to reach about 72% by 2019. Drop has innovated well beyond analytics and proximity marketing, and by partnering with INVIZOlink, Drop has taken the technology to the next level to include payments, and this is a huge step forward for consumer engagement,” says Brian Fox, Co-Founder of INVIZOlink, a leading provider of proximity and consumer engagement solutions.
Drop is beacon and payments gateway agnostic.
For more information please contact:
Karen Orford, 4158126204