St. Jacques Launches Collaborative Resource for Franchise Brand CMOs

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CMO Outlook to serve as an online forum for marketing professionals in the franchise industry

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We wanted to create a place where franchise marketing experts could share their viewpoints and insights into how they solve critical brand challenges.

St. Jacques Marketing, an integrated franchise brand marketing firm headquartered in Morristown, New Jersey, just announced the launch of CMO Outlook, an online forum and resource for marketing executives in the franchise industry.

“Over our years of working with a variety of franchise brands, it has become clear that many of the CMO’s and top marketing executives face the same challenges regardless of the brand or category,” said Philip St. Jacques, founder of CMO Outlook and president of St. Jacques Marketing. “We wanted to create a place where franchise marketing experts could share their viewpoints and insights into how they solve critical brand challenges.”

CMO Outlook was developed as a forum for marketing executives in the diverse franchise industry, where they could share experiences and lessons learned from marketing efforts, showcase best practices, and also speak to potential issues and trends the industry will face in the future. The site will feature viewpoints and experiences from the franchise industry’s marketing and brand leaders, and it will provide insight into the fundamental and widely encountered challenge of scale.

The website’s first feature article is an interview with David Buckley, CMO for Sears Hometown and Outlet Stores. In the interview, he speaks about the top three misperceptions that derail success in the franchise systems and how he gained realignment at Sears.

“The three misperceptions all have one thing in common,” he says. “They occur when a franchisee doesn’t have a forum to discuss and test ideas with a larger group. I think our collaborative approach goes a long way to solve that.”

“There really isn’t a resource like this available for solely franchise brand marketers,” said St. Jacques. “From our more than 20 years of experience in solving critical marketing challenges in the industry, we have come to understand that franchise brand marketing requires a different approach than most other industries. This is an opportunity for CMOs to not only showcase best practices, but to also lean on industry peers for guidance and expertise.”

For more information on CMO Outlook, or to inquire about contributing to an upcoming installment, visit http://www.cmooutlook.wordpress.com.

About CMO Outlook
CMO Outlook is a forum conceived and designed for the best and brightest, future looking brand and franchise brand marketing executives to share viewpoints and insights into how they lead and solve for critical marketing challenges…and to answer that fundamental macro question of scale. For more information, visit http://www.cmooutlook.wordpress.com.

About St. Jacques Marketing
St. Jacques Marketing is a new breed of integrated marketing strategy, media, technology and engagement marketing firm with an intense focus on solving complex, deep rooted franchise brand challenges in national, regional and scaling local consumer marketing. The St. Jacques brand of marketing leadership helps guide brands through the opportunities and challenges in their next stages of growth. Clients seek them out for the leadership they provide. Understanding the franchisor/franchisee construct and the challenges and opportunities they present goes a long way to developing strategies that will be adopted system wide. The St. Jacques team is comprised of highly skilled marketing, media and creative professional that all understand the franchise organizational construct and can add additional knowledge, expertise and capacity to franchise marketing organizations. They develop marketing and media strategies at the brand level and have the capability and the will to engage daily with franchisees to help them implement those strategies in their markets. For more information, call 1-800-708-9467 or visit http://www.stjacques.com.

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For additional information, contact:
Heather Ripley
Ripley PR
hripley (at) ripleypr (dot) com
865-977-1973

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Heather Ripley
Ripley PR
+1 865-977-1973
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