Supplement Trust is Key to NutriGold and to Consumers

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With new data showing that dietary supplement sales are remaining steady, NutriGold considers company integrity and product safety an ever increasing point of emphasis.

In 2010, NutriGold was founded based upon the principle of making products to supplement consumers’ nutrient needs by formulating with ingredients that are either sourced from traditional food sources or cultured in whole-food matrices so customers can feel good about taking a product that is the next best thing to what nature has to offer. Recent data from the Council for Responsible Nutrition (CRN) suggests that consumers are placing more trust in supplement companies than ever before.

This October, the CRN released results from its annual Consumer Survey on Dietary Supplements. Numbers held steady compared to last year's results, with 68 percent of 2,000 U.S. adults surveyed reporting that they take dietary supplements.

"If you look back 10 years ago to 2005, usage was 64 percent," said Judy Blatman, vice president of communications at CRN. "Since then it has fluctuated between 64 and 69 percent. But if you consider that the adult population is growing, it's impressive that we've stayed consistent at that two-thirds mark."

Consumer confidence in dietary supplements has also remained consistent in 2012, with 85 percent of American adults indicating that they are confident in the safety, quality and effectiveness of dietary supplements.

As more consumers place their trust in dietary supplements, NutriGold understands that it is their job to maintain high quality and integrity standards so they can keep that trust. “At NutriGold, we know that every time customers purchase one of our products, they are entrusting us with their most precious asset: their own health or the health of a loved one and this is not a responsibility we take lightly,” states Priya Kahn, CEO of NutriGold. “While the overall goal is to develop a product that is both safe AND effective, our first and primary objective is to ensure that our products do not present any risk to our customers’ health.”

The CRN will present more of its proprietary survey results at this year's CRN Conference, scheduled for Nov. 5-9 at the Ritz-Carlton in Laguna Niguel, Calif. The organization will also release more results from the survey via infographic in coming weeks.

For free product samples of NutriGold supplements, please visit

About NutriGold
NutriGold is a science-based nutraceutical company committed to identifying, developing, and offering cutting-edge nutraceutical products. With a portfolio of best-in-class products at reasonable prices backed by unmatched service, NutriGold is not just raising the bar on quality, but is helping define the standards for the rest of the industry to follow and this is reflected in its:
+ Use of non-GMO, organic, whole-food , and clinically-proven ingredients
+ Uncompromising efforts to manufacture products without artificial ingredients, Stearates, Laurates, Sulfates, and Dioxides
+ Voluntary, extensive third party testing of all raw materials and finished products for identity, purity, potency, and safety
+ Resolute efforts to ensure that all products are free of contaminants, adulterants, allergens, and GMOs
+ Unwavering commitment to transparency, accountability, and truth in advertising
+ Initiatives to educate consumers so they can make informed decisions that affect their health

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Kristina Booth
NutriGold Inc.
+1 (385) 444-2469
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