Orem, UT (PRWEB) October 31, 2014
The newly formed Organic and Natural Health Association (ONHA) has announced that they are currently attempting to solidify a definition for the term “natural” when it is used to describe finished food and supplement products. The ONHA is confident that a working definition can be established by the end of 2014.
The driving force behind these recent attempts to define “natural” is the growing confusion between the terms “certified organic” and “natural.” This confusion can, and has, lead to unwanted lawsuits brought against food and supplement manufacturers by unhappy consumers.
“We need to engage FTC, FDA, state and local authorities, and consumers – consumers in particular need to trust whatever comes out,” said Association president Todd Harrison. “If we don’t do this right, there will continue to be lawsuit after lawsuit. When you engage consumers and consumer groups, that will minimize risk. If you can show a true standard, they’ll apply that standard.”
Alan Lewis, director of special projects at the retail chain Natural Grocers, agreed that consumer buy-in is vital. “The biggest risk of setting a natural standard is that it’s not strong enough and consumers feel betrayed by it once they pull back the sheets and see what it’s really about.”
While the ONHA attempts to establish a firm definition of the term “natural,” NutriGold is aware that “natural” as well as other terms like “whole-food” or “food-based,” are among the most overused and often abused terms in the vitamin and supplement industry. For this reason, NutriGold urges consumers not to use them as the sole criterion when making a purchasing decision.
One of the most important steps that NutriGold urges consumers to take is to carefully read product labels. By paying specific attention to aspects like the vitamin source or the amount of specific ingredients, all of which should be listed on product labels, consumers can gain a better understanding of what is really “natural” and what is not.
Priya Kahn, CEO of NutriGold states that "’Buyer Beware’ is not just a catchphrase when it comes to the natural products industry, it is, for all intents and purposes, your only defense against the increasingly creative marketing practices of companies that focus more on hype and less on substance.”
Read more about how you can make the right supplement purchasing decisions on NutriGold’s blog.
For free product samples of NutriGold supplements, please visit http://www.nutrigold.com/free-samples
NutriGold is a science-based nutraceutical company committed to identifying, developing, and offering cutting-edge nutraceutical products. With a portfolio of best-in-class products at reasonable prices backed by unmatched service, NutriGold is not just raising the bar on quality, but is helping define the standards for the rest of the industry to follow and this is reflected in its:
+ Use of non-GMO, organic, whole-food, and clinically-proven ingredients
+ Uncompromising efforts to manufacture products without artificial ingredients, Stearates, Laurates, Sulfates, and Dioxides
+ Voluntary, extensive third party testing of all raw materials and finished products for identity, purity, potency, and safety
+ Resolute efforts to ensure that all products are free of contaminants, adulterants, allergens, and GMOs
+ Unwavering commitment to transparency, accountability, and truth in advertising
+ Initiatives to educate consumers so they can make informed decisions that affect their health
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