Brooklyn, NY (PRWEB) October 31, 2014
In a strange twist from the norm, Nargis Cafe has decided to reward people who stole from the restaurant. Nargis Cafe will reward customers that stole pens from them by offering half off any draft beer on the menu. These customers who saw an untethered pen and took it now get to capitalize on their bandit-like investment. By returning to Nargis, customers who stole pens from the restaurant earlier this year may proudly return, where instead of punishment they'll be treated like members of an exclusive club.
The management of Nargis Cafe, the famous Brooklyn-area Central Asian restaurant, ordered a set of pens earlier in the year, and then strategically laid out the pens around the cafe to be pilfered by passerby and customers. The promise was that later in the year, the Nargis customers with stolen pens who paid attention to social media would later be signaled to how they might get a deal on authentic Central-Asian cuisine. Nargis Cafe started the campaign by launching the draft beers promotion. By simply showing the server a stolen pen, customers get the price of one draft beer on their bill cut in half. To put the word out to pen thieves, Nargis Cafe is using social media.
Nargis Cafe offers a variety of draft beers, perfect for pairing with a number of traditional dishes, from hot Uzbek soups like shurpa or lagman, to shish kebab grilled over smoky coals. To help spread the word, Nargis Cafe is going viral in their social media marketing campaign, giving customers who have paid attention and kept a memento from the cafe the chance to cash in and get a good deal on great food and beer.
Normally the act of stealing is and should be associated with guilt, but in the case of Nargis Cafe, it made good sense for customers who saw a pen laying around to take it. Now that the pens Nargis Cafe ordered have been stolen, the second part of the campaign launches. Half-off draft beers is just the beginning for Nargis Cafe social media followers who have stolen pens from the restaurant. Other special offers related to the stolen pen are to follow, and will likewise be announced through social media.
Customers who have stolen the Nargis Cafe pens should be careful not to let them get mixed in with other stolen pens from places like tire stores or Realtors. Unlike those pens, Nargis Cafe pens have enduring value, which will be demonstrated to the fortunate social media followers of the popular Sheepshead Bay restaurant. The Nargis Cafe hopes to create a buzz in the social media sphere of influence by reaching out to loyal customers in a fun and interesting way.
The Nargis Cafe is no greenhorn when it comes to receiving notoriety in the media. The restaurant, located right in Brooklyn at the corner of Coney Island Avenue and Avenue Z, has been featured everywhere from the New York Times, to the Cooking Channel, and even the FX network for a scene in the TV series "The Americans." All this attention, and the restaurant has only been open since 2007.
The "Uzbek Flower," as the New York Times called Nargis Cafe ("Nargis" is a flower), has earned this notoriety despite being open for less-than a decade. For some customers, it's the authenticity of the cuisine and decor. According to the New York Times article, for people coming from central-Asian countries, going to Nargis Cafe is a little bit like a homecoming.
And now Nargis Cafe is also a den of pen thieves. But that's OK. Stealing a Nargis Cafe pen was more of an initiation rite for social media followers of the restaurant than an act of grand theft. Now the fun begins and Nargis Cafe pen stealers can start enjoying the rewards by raising a glass of half-off draft beer.
Nargis Cafe is an authentic Uzbek restaurant, serving many traditional dishes from central Asia. Nargis Cafe was founded in 2007 by Uzbek-born and American-trained chef Boris Bangiev (Chef Big B). Nargis Cafe sits right in the heart of Brooklyn. Additional to authenticity of the cuisine is the decor and feel of the dining area itself. The restaurant is beautifully decorated from floor to ceiling. The Nargis Cafe has been used as a setting in an episode of a dramatic TV series, and its kitchen has been featured on the Cooking Channel.
2818 Coney Island Ave
Brooklyn, NY 11235
In the New York Times