Outward Media Founder and President Paula Chiocchi Selected to Present at Los Angeles Small Business Expo

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Data-Driven Marketing Expert to Discuss ‘Five Secrets to Finding New Customers’

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Scheduled to take place from 12:00 to 12:45 p.m. as part of workshop session two, Chiocchi’s discussion will cover the latest in data tools and strategies that entrepreneurs and executives need to market to the right customers and grow their businesses.

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced its President and Founder Paula Chiocchi has been selected to speak at the Small Business Expo on November 6 in Los Angeles. Chiocchi, a thought leader and innovator in direct marketing, will address attendees on the topic of “Five Secrets to Finding New Customers for Small Businesses.”

As Los Angeles’ largest and only trade show focused on business-to-business (B2B) and small business organizations, Small Business Expo is a one-day event that brings together thousands of business owners and decision-makers to network, attend workshops, build new business relationships and purchase products.

Scheduled to take place from 12:00 to 12:45 p.m. as part of workshop session two, Chiocchi’s discussion will cover the latest in data tools and strategies that entrepreneurs and executives need to be aware of as they look to market to the right customers and grow their businesses cost effectively.

“Small Business Expo is a must-attend event for B2B organizations in Los Angeles and beyond and I’m pleased to a part of the prestigious lineup of speakers,” said Chiocchi. “My presentation will strike a chord with all those organizations that have trouble finding new customers, whether they’re startups or established companies. What they might not know is that data unlocks the key to identifying new customers, and I’ll cover the steps to finding the high quality customer data that not only leads to results-driven online marketing, email and display advertising campaigns, but also fuels successful business development – no matter what line of business you’re in.”

In addition to Outward Media, Chiocchi also oversees BizFACTZ, the largest and most economical business contacts database specifically designed to drive sales, profits and customer growth for entrepreneurs. An easy-to-use self-service platform, BizFACTZ leverages OMI’s more than 16 years of data-driven marketing experience, including its expertise in data integration and intelligent B2B customer analysis. Customers can use the platform to interact effectively across multiple marketing channels using verified data that optimizes campaign success and take as little as 10 minutes to execute.

Outward Media is one of a number of high-profile event sponsors supporting the Small Business Expo. The agenda, including Chiocchi’s discussion, can be found online on the event website, and event registration is available here.

About Outward Media and BizFACTZ
BizFACTZ is the largest and most cost-effective business contacts database specifically designed to drive sales, profits and customer growth for entrepreneurs. An easy-to-use self-service platform, BizFACTZ takes the fear out of database marketing, with minimum orders of only $25 and simple credit card payment options. The online service allows small businesses to quickly identify and download contact information associated with their desired target markets across a broad section of business demographics and industries. In partnership with Outward Media, Inc. (OMI), BizFACTZ delivers all the advantages of OMI’s proven, verified database technology – successfully used by the world’s largest, most sophisticated marketers – to small business entrepreneurs. For more information, visit http://www.bizfactz.com and http://www.outwardmedia.com or call 310-274-5312.

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Paula Johns
Paula Johns Communications
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