London, UK (PRWEB UK) 4 November 2014
Last week, Lloyds Bank announced the closure of 150 branches over the next three years (New York Times, 28 October, http://dealbook.nytimes.com/2014/10/28/lloyds-banking-group-to-cut-9000-jobs-in-digital-push/?_r=0 ).
This announcement has to do with the underlying changes taking place in Lloyds as it moves closer to online and mobile banking platforms and implements a series of radical changes to the customer experience in the branch.
The retail financial services sector has a whole new bag of tricks up its sleeve as new digital trends and customer focussed techniques inch the industry towards a modern retail experience in store and online.
Claire Calmejane, Head of the Digital Centre of Excellence and Innovation Labs at Lloyds knows all about the changes happening at her bank. She is leading the digital transformation project at Lloyds.
Speaking at the newly announced Customer Analytics in Retail Financial Services Summit in February, Mrs. Calmejane will talk about the ways in which she is pushing the bank to create customer centres of excellence using advanced analytics.
Although Lloyds seem to be preparing for change, according to a survey (http://www.customer-analytics-in-finance.com/media-centre.php?utm_source=PR0311&utm_medium=Social&utm_campaign=2623) by FC Business Intelligence of 150 retail financial services industry professionals, only 7% believed that their company is already doing well to improve the customer experience.
Mrs. Calmejane will share her vision for change alongside over two-hundred industry players at the summit including Direct Line, Lloyds, Twitter, Toyota Financial Services, Kuwait Participation Bank, Barclays, Raiffeisen Bank, Pay Leven, Swedbank, Sberbank, AIG, Nationwide Building Society, AA, the Cooperative Bank, Yorkshire Building Society, Bupa, and eBay
About FC Business Intelligence:
FC Business Intelligence has been around for over 20 years and provides news, reports and events services across 30+ industry verticals. Our Financial Services Analytics department has now run several different events including a US and UK version Banking and Insurance Analytics events which have been extremely well received across the banking sector.
Brittany Marshall, Head of Marketing, Financial Services Division, FC Business Intelligence
W: http://www.customer-analytics-in-finance.com | T: +44 (0) 207 422 4369 | E: bmarshall(at)fc-bi(dot)com