New Media Site Launches to Deliver Data Breach and Identity Theft Awareness, Education

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Pulitzer Prize winning journalist, and former USA Today technology reporter, Byron Acohido will deliver breaking news and commentary for businesses and consumers at ThirdCertainty.com, underwritten by IDT911.

Fortune 500 companies, small businesses, countless hospitals and universities, government agencies, and nearly every other industry have all experienced some form of a breach in 2014. Loss of personal information like Social Security numbers, medical information, credit card numbers, and other consumer details are floating haphazardly in cyberspace ready to be bought or sold on the black market for big bucks – and with big consequences for businesses and the customers they serve.

Officially launched today, ThirdCertainty.com is an online publication designed to engage readers in conversation about cyber privacy, data breaches, identity fraud and more. Content is led by Byron Acohido, one of the nation’s most respected cybersecurity and privacy experts, who will serve as Editor-In-Chief. The site is underwritten by IDT911, the nation’s premier consultative provider of identity and data risk management, resolution, and education services. ThirdCertainty.com will feature breaking and investigative news pieces with commentary from industry experts.

ThirdCertainty.com arose from the fact that almost all companies will eventually experience a breach and nearly every American will feel the ripple effects of them, leading to identity theft.

“Data breaches and the identity theft that flows from them is the third certainty in life, and their effects can wreak havoc on the financial health and reputation of businesses and consumers alike,” said Adam Levin, chairman and founder of IDT911 and Credit.com, who is frequently called upon for comments about breaches and identity theft by media. “The public is thirsty for knowledge about all things privacy, and business leaders now know that a breach can easily undo years of brand equity. Everyone at some point in their lives is going to get got, very likely more than once.”

Acohido will lead the direction and content of the outlet, having had experience in deeply-reported, award-winning stories and videos chronicling the emergence of cybercrime and rise of privacy issues. He was awarded a Pulitzer Prize for Beat Reporting and 11 other national awards for investigative stories. Acohido is highly-regarded in tech, journalism, government and academia as an author, analyst, instructor and public speaker dedicated to fostering fresh thinking and fruitful discussions about cybersecurity and privacy. He will also be available as an expert commentator on privacy and security topics.

“Consumers and businesses are understandably overwhelmed by the volume and complexity of threats arising in the Internet-connected world we live in,” Acohido observed. “ThirdCertainty.com will help them connect the dots and put breaking news about the latest scam or data breach into a more useful context.”

Recent sample articles include an analysis of how security companies are beginning to share threat intelligence, an explanation of how locking down privileged accounts can stop hackers from going deeper, and a breakdown of the security pros and cons of Apple’s new online payment service, ApplePay.

“Education and public awareness are essential to helping people live their lives and companies do business safely in the digital age,” Acohido said. “ThirdCertainty.com will shed light on the emerging threats individuals and companies should understand and the best practices they ought to embrace.”

The media platform will be formally launched during the second annual Privacy XChange Forum held in Scottsdale, Ariz. Nov. 2-4, 2014. Famed breach news breaker Brian Krebs and Internet of Things Entrepreneur Kevin Ashton serve as the keynotes for the event which boasts an impressive line-up of thought leaders on the subject of privacy, and includes top speakers from government, retail, healthcare, security, media, and more.

About IDT911™ (IDentity Theft 911®)
Founded in 2003, IDT911™ is the nation’s premier consultative provider of identity and data risk management, resolution and education services. The company serves more than 18.5 million households across the country and provides fraud solutions for a range of organizations, including Fortune 500 companies, the country’s largest insurance companies, employee benefit providers, banks and credit unions and membership organizations. A subsidiary of IDT911, IDT911 Consulting™ provides information security and data privacy services to help businesses avert or respond to a data loss incident. Together, the companies provide preventative and breach response services to over 770,000 businesses in the United States, Canada and the United Kingdom. IDT911 is the recipient of several awards, including the Stevie Award for Sales and Customer Service and the Phoenix Business Journal Tech Titan award for innovation in breach and fraud-fighting services. The company is the organizer of the Privacy XChange Forum, an annual conference that brings together high profile privacy thought leaders. For more information, please visit http://www.idt911.com, http://www.idt911consulting.com, http://www.facebook.com/idt911 and http://www.twitter.com/idt911.

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Kelly Santos
IDT911
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