Every week 50 children are backed over...WHY RISK IT?

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Child safety is a parent’s greatest fear, but even the most careful parents overlook a major cause of accidents among children: reversing vehicles. As a result, Laura Puente, President of Premiere Services launched “Operation Safe Road,” which is her company’s movement to improve road safety one vehicle at a time.

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As a mother, hearing how many back over accidents were hurting children inspired me to make a change. This news felt like a call for safety,”

Child safety is a parent’s greatest fear, but even the most careful parents overlook a major cause of accidents among children: reversing vehicles. Fifty children are injured each week as a result of a back over, or reversing vehicle, incident, and another two kids each week are killed according to Kids and Cars. In fact, the situation has become so grave that the U.S. government has mandated for auto manufacturers to include a rearview camera as standard equipment on all vehicles by 2018 (NHTSA).

But waiting until 2018 to promote safety didn’t settle well with Laura Puente, mother of two and President of Premiere Services. “As a mother, hearing how many back over accidents were hurting children inspired me to make a change. This news felt like a call for safety,” stated Puente. Her company has helped replace vehicle electronics damaged in collision or theft for 23 years and has developed its own staff of experienced vehicle technicians. It seemed like a natural fit for Premiere Services to extend into vehicle safety equipment installation. So she began to invest in safety product research. She hired Stephen Witt, a vehicle electronics and safety expert with 30 years of senior management experience in the automotive electronics world and has served as Chairman of the Automotive Electronics Board for the Consumer Electronics Association (CEA). Together they began reviewing safety products to select the most effective systems and began training their staff and technicians on this much needed initiative. They have added parking alerts, back-up sensors, back-up cameras, collision avoidance technology and event recorders.

As a result, Puente launched “Operation Safe Road,” which is her company’s movement to improve road safety one vehicle at a time. Premiere Services now offers parking alerts, back-up sensors, back-up cameras, collision avoidance technology, and event recorders directly to consumers, and its technicians are fully trained to install all of these products. Puente believes offering these products in addition to promoting awareness will lead to a safer road for all. Her company has partnered with the organizations Wounded Warrior, Kids and Cars, and Hire Patriots in an effort to educate the public about this safety concern. Premiere Services is also donating a portion of all proceeds to these organizations to further support safety education. “Someday I hope to tell my kids that I used my resources to make the world a better place,” says Puente. “One vehicle at a time.”

To that end Puente asks, “WHY RISK IT? If you drive a car, visit http://www.operationsaferoad.com, join the movement and add safety products to your vehicle.”

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Laura Puente
Premiere Services
+1 (800) 479-9945
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@opsaferoad
since: 09/2014
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