Sonic Alert Appoints Harris Communications as Key Distribution Partner for Latest Personal Sound Amplification Product (PSAP) Market Launch

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Premium Personal Sound Amplification Product (PSAP) with many convenient features to address common hearing challenges

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Sonic Alert FocusEar™ Personal Sound Amplification Product (PSAP) offers a wide range of hearing solutions, comfort and peace of mind at a fraction of the cost of hearing aids.

There are so many individuals whose quality of life will significantly improve with this unique technology, and we want to reach that audience, which is why we chose Harris (Communications) as our primary channel to market.

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Sonic Alert® Introduces FocusEar™, a premium Personal Sound Amplification Product (PSAP) with many convenient features to address common hearing challenges at a fraction of a the cost of hearing aids. FocusEar (model PAL101) features 100% HD digital processing with an omni-directional microphone that provides clean and clear amplification for three common hearing environments - quiet like when watching TV, ambient noise like restaurants, and telephone (through T-coil compatibility). These pre-programmed choices are easily accessed with the push of the mode button while wearing the PSAP, a simple beep confirms the setting. Similarly, a toggle-style switch controls the volume, also while wearing, so there’s no need to remove it once you have it on.

FocusEar technology provides speech enhancement, noise reduction filters, feedback cancellation and 14 channels and bands to ensure the highest quality sound possible. The PAL101 is very rugged, and is constructed of a high impact casing and assembled in the U.S.A.

“We wanted to ensure that our customers had peace of mind, so we researched and tested many technologies to arrive at FocusEar as a premium product, and we stand behind it with a no-questions-asked trial period and dedicated customer support,” says Ed Brink, Sonic Alert Director of Sales and Marketing. “There are so many individuals whose quality of life will significantly improve with this unique technology, and we want to reach that audience, which is why we chose Harris (Communications) as our primary channel to market,” Brink continued. Sonic Alert’s customer support policy assigns a specific representative to each customer case, ensuring familiarity even for a repeat call, so troubleshooting is personalized.

Available in grey or beige, FocusEar is a Behind-The-Ear (BTE) PSAP using specifically engineered and sized tubes and the Sonic Tip ™ to ensure maximum comfort. The unit to be worn for hours without heat and irritation issues commonly associated with other PSAPs and hearing aids. Sonic Alert uses 312 batteries for maximum power and life, plus FocusEar has a low battery warning when it’s time to change. Several customer convenience options and maintenance items are available and a one-year manufacturer's defect warranty is standard.

For more information, contact Sonic Alert or Harris Communications.

Sonic Alert is located at 1050 East Maple, Troy, MI 48083. Phone 248-577-5400, Fax 248-577-5433, or visit sonicalert.com. Sonic Alert provides products to improve the lives of the hard-to-wake, elderly and the hard of hearing. They are committed to continually producing new and innovative products that fill their customers’ needs.

Harris Communications is located at 15155 Technology Dr, Eden Prairie MN 55344. Phone: (800) 825-6758 / TTY: (800) 825-9187 / Fax: (952) 906-1099 or on the web at http://www.harriscomm.com. With over 30 years of service, Harris provides solutions for all levels of hearing loss, and is an industry-leader in providing deaf and hard of hearing people the products they need with excellent customer service.

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Jeffrey Forrest
imgroup
+1 (248) 330-2363
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Ed Brink
Sonic Alert
(248) 577-5400
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