The new package design will provide our customers with a consistent look for all Xlear Nasal Care products that will be easily recognized and distinguished from competing products.
American Fork, Utah (PRWEB) November 05, 2014
Xlear, Inc. announces the unveiling of a new design on its Xlear Nasal Care product packaging. The initial run of the new packaging was launched earlier this month from Xlear’s state of the art facility in American Fork, Utah, and reflects Xlear’s customer integration strategy by asking input from focus groups across the United States to aid in the development of the new design to ensure broad acceptance and appeal.
“The new package design will provide our customers with a consistent look for all Xlear Nasal Care products that will be easily recognized and distinguished from competing products,” says Ryan Hogan, Communications Director at Xlear Inc.
The outward appearance of the box will be easier to find on the shelf, however, customers will appreciate the patented and proven xylitol nasal spray formula that consumers know and trust will remain the same. The new look-and-feel is a significant improvement over the old packaging. Brand names are more dominant on the front, top and sides of all packages, reflecting the superior identity and performance associated with Xlear Inc. products. An attractive red seal calls attention to “American’s Best Selling Natural Nasal Care.” The design team has also added red enhancement top of the box. Customers throughout world markets will begin seeing Xlear Nasal Spray in the newly-designed packaging as early as October, 2014. Xlear also changed “Sinus” to “Nasal” because the research showed that customers are seeking a nasal spray more than a sinus spray, so we made it more recognizable.
About Xlear, Inc.
Founded in 2000, Xlear Inc. (pronounced “clear’) is recognized as the leading manufacturer of natural, health promoting xylitol products. Xlear Inc. is committed to providing consumers with the highest quality products while striving to educate medical and dental professionals, as well their patients, about the overall health benefits of their natural sweeteners. Xlear Inc. is supported by a team of doctors, hygienists and scientists who advocate the use and benefits of xylitol through continuous clinical research. Xlear Inc. offers Xlear Nasal Spray™ an award-winning, patented saline and xylitol nasal solution with xylitol; a complete line of oral health products offered under the Spry Dental Defense System™ brand; XyloSweet™, raw xylitol crystals used as a sugar substitute in cooking, baking and general consumption; Lite&Sweet™, a natural blend of xylitol and erythritol used in cooking, baking, and general consumption; and SparX™ Candy, dental health improving candies. Xlear Inc. is based in American Fork, Utah. For more information visit http://www.Xlear.com.