Insightpool Launches Version 2.0 of Audience Cultivation and Conversion Platform

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Proprietary Social Predictor Rankings, Sophisticated Social Drip Marketing Campaign Structure Among New Features Allowing Marketers to Drive Online Conversion

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Insightpool’s level of sophistication for social marketing is unrivaled, and completes the full engagement cycle to achieve measurable business results that scale.

Insightpool today introduced an all-new version of its flagship audience cultivation and conversion platform, giving brands unprecedented insight into and control over digital marketing campaigns. The platform applies predictive analytics and machine learning to drive conversion and ROI for brands. Whether the campaign goal is sales, social sharing, awareness, downloads or lead generation, Insightpool’s platform can execute campaigns custom-built to achieve the goals outlined by the user.

With Insightpool 2.0, marketers no longer have to piece together multiple tools or services to execute large-scale digital campaigns. Insightpool users can target the audiences most likely to engage with a brand and can even drill down into the most relevant set of messages to produce the desired results. The platform also delivers real-time, goal-specific analytics so that brands can easily understand what resonates with individuals and scale their efforts to drive additional value.

“Marketing software is mature enough that ROI should be expected as it is in any other technology category. Because Insightpool is focused on conversion, we can deliver results that drive the bottom line and not just vanity social metrics,” said Devon Wijesinghe, Insightpool CEO. “Insightpool’s level of sophistication for social marketing is unrivaled, and completes the full engagement cycle to achieve measurable business results that scale.”

The all-new platform includes proprietary algorithms that are custom-tuned for a specific organization to predict social engagement based on over 60 unique variables and analyzed against specific goals. Based on the characteristics and actions that are most valuable to a brand’s individual campaign, Insightpool identifies overlapping variables among online audiences to predict action and engagement that will drive conversions and create a sustained network effect.

“With Insightpool 2.0, we now provide brands with our proprietary Social Predictor rankings, developed from our algorithms that are capable of analyzing over 350 million people across 60 relevant variables in under 15 minutes, to show exactly who is most likely to reciprocate an online engagement with an organization,” said Raj Gulati, Insightpool Chief Technology Officer. “When you pair that intelligence with our new social drip campaign capabilities, users get unprecedented control over their social interactions and can continually optimize the messages and actions that drive conversions.”

Insightpool seamlessly integrates with a company’s existing social media management software and infrastructures, allowing users to leverage Insightpool’s unique insights and conversion capabilities without disrupting their existing operations and processes.

Features of Insightpool 2.0 include:

  • Social drip campaign management and optimization designed for lead-generation, sales, and more
  • Social Predictor rankings that use proprietary algorithms and machine learning to analyze and identify people with the highest potential for conversion
  • Built-in retargeting and A/B message testing at the individual campaign level
  • Easy identification of highest-converting messages to automatically optimize promoted outreach campaigns
  • Social CRM integration and real-time dashboard where users can easily manage all of their online engagements

For more about Insightpool, please visit: http://www.insightpool.com

About Insightpool

Insightpool is the audience cultivation and conversion platform used by the world’s most innovative companies.

Insightpool’s platform intelligently predicts the ideal people and precise actions to drive measurable impact. Through proprietary predictive analytics technology, Insightpool leverages demographic data, identifies and activates brand advocates to optimize network effects and real ROI conversion.

Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Insightpool works with some of the world’s largest and most innovative brands, from Coca-Cola to Cox Communications, Time Warner, General Mills and more, along with business-to-business organizations like Docusign and Demandbase. For more information, visit http://www.insightpool.com/.

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Doug Freeman
Jones-Dilworth, Inc.
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