With so many products from dozens of different categories, it was paramount to design a site that provided users of all levels, the most intuitive and seamless experience possible.
(PRWEB) November 04, 2014
Fairview Microwave Inc., a supplier of on-demand microwave and RF components, has launched its all new RF/Microwave eCommerce website featuring a powerful specification-based navigation, enhanced site search capabilities and a newly designed user interface.
Fairview’s redesigned website allows users to easily navigate through more than 30 RF product categories with its unique specification-rich parametric navigation. In fact, customers have a choice for how they would like to search for their desired components: text-based site search, left-hand parametric search or the more traditional “drill-down” navigation. The streamlined design of the new website makes for a familiar user experience, similar to what people are used to in the consumer space. All of Fairview Microwave’s more than 1,000,000 RF parts are quickly and easily located in just a few clicks. Product pages feature new high resolution photos, enhanced datasheets, applicable certificates and real-time inventory levels and pricing.
Live chat has also been added to Fairview’s website giving engineers and buyers another convenient means of receiving support, especially for quick answers to minor technical questions. A simple one-page checkout screen was implemented to remove unneeded friction during the checkout process.
“Our newly redesigned website features a lot of great enhancements that will prove to be beneficial to all our customers,” says Brian McCutcheon, General Manager at Fairview Microwave. “With so many products from dozens of different categories, it was paramount to design a site that provided users of all levels, the most intuitive and seamless experience possible.”
Fairview Microwave’s new website is now live at http://www.fairviewmicrowave.com. Inquiries can be directed to Fairview at +1-972-649-6678.