HairBow Center Launches Redesigned, Responsive Website to Support Mobile Users

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Online retailer HairBow Center recently launched a new website to support its growing base of mobile users, which has increased significantly over the past year. The responsive site redesign will help mobile users browse available items and complete transactions more easily.

Online hair-bow supply retailer HairBow Center recently redesigned its website to be more appealing and accessible for mobile users, whether they are browsing, searching, or buying. The new, more responsive website, which was launched on Oct. 23, was created primarily because mobile users represent a growing proportion of HairBow Center’s website visitors and general clients; during the last year alone, the number of Android users visiting the company’s website increased 100 percent, while the number of visiting iOS users increased 40 percent. During the same time period, the number of iOS users visiting the website completely outstripped the number of desktop users. The redesign should make it easier for mobile users to browse the various hair-bow ribbons and accessories, find what they need quickly, and complete the checkout process easily, all without needing to switch to another device.

When mobile users visit the new website, they see a streamlined home page, with different banners for hair-bow ribbons, embellishments, accessories, and hardware; a list of convenient links to primary categories of each of these items appears below each banner. Further down the home page, mobile users can click between two tabs, with one featuring the images and prices of new items and the other displaying images and prices of items that are on sale. Near the bottom of the page, mobile visitors can view images and prices of bestselling items and popular products, and at the end of the page, convenient links lead to contact information, personal accounts, Frequently Asked Questions, and more. When mobile visitors view the product pages, easily accessible buttons make adding items to the cart or returning to the cart simple, and on the checkout page, visitors can quickly add promotional codes, estimate taxes, and choose a payment option before entering any personal information. Mobile users can view and explore the new website by visiting

About HairBow Center

HairBow Center was launched in 2008 as an online supplier of hair ribbons, hardware, and other accessories; the business expanded quickly as customers discovered the unique designs and the quality of the company’s various products. After just a few years, HairBow Center progressed from operating out of a spare bedroom to its new base, a 6,500-square foot facility that was built in 2010; today, HairBow Center offers a full variety of affordable, inventive ribbons and embellishments, along with practical hardware and related accessories. To learn more about HairBow Center and its products, please visit

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Trent Banwart
HairBow Center
+1 6202239898 Ext: 102
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