New Leaderboard from Mobidia Highlights 25 Most Used Mobile Apps and Games in Three Top Mobile Countries

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Mobidia releases free tool for tracking app usage trends in the U.S., U.K. and South Korea

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Mobidia Technology Inc., a leading mobile analytics company, today released a new leaderboard highlighting the 25 most used mobile applications and games based on active users in the U.S., U.K. and South Korea. The free leaderboard, which represents a very small segment of data that is available from Mobidia, features the top iOS and Android apps and provides valuable insight to mobile industry analysts, mobile marketers, app developers and others following the industry.

“Mobidia is pleased to make these mobile app leaderboards available to the industry,” said Derek Spratt, president and CEO at Mobidia. “Our usage-based metrics provide more actionable insights than those found in download or ranking forecasts which have limited utility. This distinct difference is the reason that marketing, product and strategy teams at many leading mobile app developers and game publishers rely on our data to make smarter and faster decisions.”

Mobidia’s app analytics metrics and rankings are crowd-sourced from millions of global smartphone and tablet users. Leading application developers and game publishers use Mobidia’s data to discover new usage trends, gain deeper understanding of competition, benchmark patterns in leading geographies, and become more informed about an app’s lifecycle including acquisition, retention and churn dynamics.

Mobidia’s leaderboard data is unique in the following ways:

  •     Real Usage from Real Users. Unlike panels, surveys, forecasts, or estimates, Mobidia’s data comes from real usage of millions of smartphones and applications.
  •     Actual Usage vs Downloads. Rather than focusing on deceiving download metrics, Mobidia looks at applications that are actually used and tracks the number of minutes and sessions users spend with the apps.
  •     A Global View. Mobidia has statistically relevant sample sizes in over 60 countries and can provide insights in developed as well as emerging countries and regions.

More information about Mobidia’s mobile app analytics metrics can be found here. To view Mobidia’s new mobile app and games leaderboard, visit http://www.mobidia.com/top-ios-apps.

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About Mobidia Technology Inc.

Mobidia is a leading mobile analytics provider with the largest global sample of smartphone and tablet users. Mobidia's mobile analytics and metrics platform provides unique insights into mobile usage trends on mobile applications and mobile networks. Real usage from real users on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what people do and value in the mobile world.

Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S. and Europe. For more information, visit http://www.mobidia.com or call +1-604-304-8640.

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Danielle Zarrella
Communiqué PR
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