Diego Milano is Pioneering a New ‘Ultra Luxury’ Market in Denim

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Diego Milano introduces 'Ultra Luxury' as new category of denim with their hand crafted and high quality jeans.

We’re going to make the best denim in the world!

Since Diego Milano began sketching the first design in August of 2012, they knew their denim was going to be different from every other jean company in the variation-lacking denim industry. The need to take risks and push the limits of what production houses said “wouldn’t be possible” made DM realize that the current denim industry was stuck in a box…and Diego Milano was going to have to break the box open.

Founder, Chris Kay, was focused on one phrase while guiding the creation of Diego Milano: “We’re going to make the best denim in the world!" Those words inspired the team to push the limits of design. They took it up a notch when their washes became the most difficult and most time-consuming washes ever created in the denim industry. As they continued to surprise even themselves with the level of detail and quality of Diego Milano denim, they realized that it was starting to look and feel like no other denim in the world. It became very difficult to produce in production houses that were comfortable cranking out the standard pair of ‘blue jeans’. Diego Milano was slowly creating a new market in the denim industry that needed to be produced in their very own production house located in Scottsdale, AZ.

The moment the doors opened to the Diego Milano production house was the moment that the ‘Ultra Luxury’ denim market was born. Every pair of denim made behind those doors has the highest quality hardware and denim fabric. DM has sewing machines that have been specially made for Diego Milano and have the most talented and experienced Seamstresses working them.

‘Ultra Luxury’ Diego Milano denim is nothing like anything out there; it is for the denim-obsessed, fashion-forward women and men who want to express themselves through high quality luxury style. Although ‘luxury’ used to be exclusive for the elite, it is true today that anyone can take part in the Ultra Luxury Denim Revolution!

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Laura Cook
Diego Milano
+1 (805) 234-4864
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