RED launches RED Consulting in the U.S. with five senior appointments

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New President/CEO, VP Marketing & Strategic Alliances, VP Consulting & Delivery, VP Sales and SAP Practice Director, join RED with strong industry experience

Andy McRae, Group CEO at RED, said, “With these new appointments, we have hired five heavyweights to lead RED’s U.S. operations from our New York office.

RED, the global SAP solutions provider, made five senior appointments in the U.S. this past quarter as it launched its new SAP consulting and advisory service, RED Consulting. The addition of these new hires is in line with RED’s business goals: to secure and leverage top-level capital for the successful growth of the company’s brand in North America.

RED appointed Abe Iruegas, President and CEO, North America; Patricia Cheung, Vice President of Marketing & Strategic Alliances, North America; Mateen Chishti, Vice President of Consulting & Delivery; Ryan Archibald, Vice President of Sales and Tom DiLello, SAP Practice Director; to the company’s leadership team in North America.

They guide and oversee the direction of RED’s Consulting services, which include both advisory and strategic solutions. RED Innovation, a service that helps customers transform their business with the latest SAP technology, and RED Project Solutions, the company’s advisory, project implementation and enablement division, are some of the services offered by RED’s new consulting arm. RED is popularly known for its staffing business, which places experienced permanent and contract SAP professionals at businesses around the world.

Andy McRae, Group CEO at RED, said, “With these new appointments, we have hired five heavyweights to lead RED’s U.S. operations from our New York office. They each have strong IT industry experience at major companies.”

Abe Iruegas is an executive professional services leader with over 17 years of experience in consulting, operations, practice development, sales, marketing and business development with a specialization in IT and SAP. He joins RED from global technology services and outsourcing firm YASH Technologies where he was Senior Vice President and led the company’s U.S. SAP Business. He previously held SAP senior leadership positions at both CSC and Terra Firma Consulting.

Patricia Cheung has over ten years of results-driven sales, marketing and management experience in the software and services industry. She joins RED from SAP, where she was director of strategic alliances for the East region. She also served as the director of enterprise marketing for the region. Cheung also held marketing roles at Microsoft, Coca-Cola and Business Objects.

Mateen Chishti joins RED from HP, where he held the position of global strategy and planning leader. He is an accomplished operations and delivery professional with more than 14 years of experience, and has also worked at CSC and HCL AXON.

Ryan Archibald has strong IT service sales and management experience, with over 15 years in the sector. He was previously responsible for managing all North American sales operations for K2 Partnering Solutions. He has also held positions at The Computer Merchant.

Thomas DiLello also joins RED from YASH Technologies, where he served as a practice director for SAP ALM/Upgrade services. He has over 25 years in the IT business area. His technical experience is extensive; DiLello previously oversaw SAP upgrades at Emergys, supporting SAP where he was the primary Program Manager in the upgrade business area.

RED operates around the world and has access to a global network of 330,000 SAP professionals. Combined with RED’s many years of business and advisory experience, its new executive appointments in the U.S. give the company an unrivalled breadth of SAP knowledge, and the ability to support every phase of its customers’ SAP projects.

About RED
Since 1999, more than 1500 companies across 80 countries throughout the world have achieved SAP success with RED. This has been accomplished through the delivery of the right SAP expertise in the right place at the right time. Whether it is staffing SAP projects, managing global roll-out programs or building SAP Competency Centers, RED facilitates the intelligent, dependable and strategic matching of client and skilled SAP professionals. For more information, see

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Telephone: +1 646 202 2800
Email: info(at)redcommerce(dot)com

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