“We are pleased to become one of the first major international hotel brands to arrive in this country and introduce our BEST WESTERN PLUS® hotel to local residents and travelers,” said Glenn de Souza, VP of International Operations Asia & Middle East
Phoenix, AZ (PRWEB) November 04, 2014
Best Western International is expanding its iconic brand further across Asia, with the launch of its first ever hotel in the stunning Himalayan kingdom of Bhutan.
The company has signed an agreement for a brand new 41-room upscale hotel in the country’s capital, Thimphu.
Expected to welcome its first guests in mid-2015, this new-build property will join the company’s growing collection of upscale BEST WESTERN PLUS® hotels.
Best Western’s entry into Bhutan marks yet another milestone in the company’s Asian expansion strategy. Late last year, Best Western entered Myanmar for the first time, and earlier this year it made its debut in Sri Lanka.
“We are pleased to become one of the first major international hotel brands to arrive in this country and introduce our BEST WESTERN PLUS hotel to local residents and travelers,” said Glenn de Souza, Best Western International’s Vice President of International Operations for Asia & Middle East.
“Bhutan really is a paradise on Earth. Home to breathtaking mountains and glaciers, ancient monasteries, and an incredible variety of rare wildlife, this spiritual country offers an endless array of allures and attractions for lovers of nature and Himalayan culture. With the ever increasing number of visitors to this fascinating country, we look forward to opening a BEST WESTERN PLUS hotel in Bhutan, and offer our guests an extended range of amenities,” added Mr. de Souza.
The hotel will feature a selection of high-end guest facilities, including a fitness center, spa, bar, and a terrace lounge with views across Thimphu’s low-rise skyline.
Guests will be able to dine in a choice to two restaurants, including one traditional Bhutanese restaurant with outdoor seating. The hotel will also feature a conference room with meeting facilities.
Currently, Best Western has a portfolio of more than 200 hotels across Asia. And the company expects to increase its regional collection to 300 properties in the next few years. Best Western first launched in Asia & the Middle East in 2001 and now covers 24 countries across Asia and the Middle East.
For more information on global development opportunities with Best Western International, please visit bestwesterndevelopers.com.
To learn more about a specific hotel or discover other Best Western hotels across the world, visit http://www.bestwestern.com.
# # #
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.
For more information or to make a reservation, please visit bestwestern.com.
*Numbers are approximate and may fluctuate.