Brand Matters: qSample Survey Shows That Price Has Little Influence in Professional Tool Purchasing

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For professional contractors, shopping for new tools is not taken lightly and there is a lot for them to consider.

“We have one of the largest general contractor panels in the industry with active participants willing to provide feedback on their trade, tool usage and opinions on a myriad of contractor related issues,” -Rudly Raphael,

For professional contractors, shopping for new tools is not taken lightly and there is a lot for them to consider. A recent study of professional contractors found neither cost nor the tools’ features really factors heavily into the contractors’ decision making processes. Nearly half of contractors cited brand as the most important factor.

qSample, a Chicago based research and data collection firm, conducted the survey with more than 300 U.S. general contractors, plumbers, electricians, roofers, painters, HVAC specialists and property managers. 47 percent of contractors selected brand as the most important factor when purchasing tools.

Most contractors aren’t opposed to trying tools from new or different brands. Despite their strong brand loyalties, 54 percent were ‘somewhat willing’ to try new brands. These sentiments generally remained the same across the industry. However, there were some slight differences within the various trades. For example, the majority of electricians, who were the least open tradesmen to trying new brands according to the study, said they would be ‘somewhat willing’ to try new brands while10 percent said they would ‘not be very willing’ to try new brands.

The tradesmen who were most open to trying new brands were general contractors, painters and HVAC specialists, with more than 90 percent of respondents in those trades stating that they were ‘very willing’ to try new brands or ‘somewhat willing.’

So what convinces contractors to try new brands if a lower price doesn’t? The study reveals that a solid warranty is the top factor for general contractors, electricians and plumbers, while hands-on demonstration of the tools (demos) tends to be more popular with HVAC specialists, Property managers and Painters.

While contractors are very difficult to find online, qSample’s panel is one of the largest in the country.
“We are proud to have one of the largest general contractor panels in the industry with over 70 thousand active participants willing to provide feedback on their trade, tool usage and opinions on a myriad of contractor related issues,” said Rudly Raphael, President of qSample.

To view the full results of the study along with an infographic of the findings, visit bloq.qsample.com.

qSample is a research and data collection firm that specializes in developing and managing specialty research panels that cover a wide range of audiences – General Contractors, Veterinarians, Gamers, Mobile, Home Owners, Likely Voters, College students, Frequent Travelers, Small Business Owners, Wine Enthusiasts, just to name a few. These specialty panels are developed, recruited and managed in-house, giving clients access to more than 5 million respondents in over 42 countries who are pre-screened and double-opted in for participation in a wide range of research studies."

More information about qSample is available at http://www.qSample.com

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