New York, NY (PRWEB) November 05, 2014
Mashable, the leading media company for the Connected Generation, announced last night at their award ceremony the winners of the 2014 Mashies, which recognizes exceptional creative thinking and problem solving in marketing across new media and digital platforms from 2014.
“We are in an exciting era for marketing and advertising, where marketers are choosing between creating a 6 hour commercial or a 6 second Vine, and where creativity is at an all-time high inspiring people around the world,” said Stacy Martinet, Chief Marketing Officer of Mashable. “The Mashies bring together some of the best and brightest in the industry to celebrate the work that comes to fruition when a good idea meets fantastic creative and a stellar product team. Congrats to all the 2014 winners!"
The second annual Mashies celebrated those campaigns that are on the forefront of the digital evolution and were divided into 24 categories, focusing on the use of digital platforms, such as best use of Twitter, best real-time marketing, best branded app, best YouTube channel and more.
The winners were honored last night at Gotham Hall in midtown Manhattan and were selected based on the originality, effectiveness, innovative use of digital platforms and tools, boldness, and strategy of their campaigns.
2014 Mashies Winner:
Best Public Service Announcement
BBDO New York and AT&T for It Can Wait Integrated Campaign
Best Use of Vine
Target for #unPOPtheBox
Best Use of Instagram
Wieden+Kennedy New York and Heineken for Crack the US Open
Best Viral Video
Don’t Panic London/UNIT9 and Save the Children UK for Most Shocking Second a Day
Best Facebook Campaign
Wenderfalck and MTV for Match Machine
Best Use of Snapchat
Rethink for Memory Project
Best Branded Twitter Account
BTC Revolutions and Applebee’s for How Do You Like Them #FanApples
Best Interactive Ad Execution
Interlude and Sony for Like a Rolling Stone – Interactive Music Video
Best YouTube Brand Channel
Great Works and Absolut for Absolut Drinks In Motion
Best Twitter Campaign
DDB New Zealand and SKY New Zealand for Bring Down the King
Best Social Media Campaign
BBDO Colenso and Burger King for Motel King
Best Real-Time Marketing
Allen & Gerritsen and Dietz & Watson for Laser Ham
Best Interactive Audio
BBDO Colenso and Pedigree for KPFM
Best Branded App
Glasses.com Virtual Try-On App
Best Branded Facebook Page
USA Network for Chrisley Knows Best
Best Native Advertising Campaign
Creative Arts Agency and Chipotle for The Scarecrow
Best Product Placement
Causebrands and Cotopaxi for Cotopaxi Questival
Best International Digital Campaign
DDB New Zealand for Bring Down the King
Best Branded Game
The Integer Group for Pringles Flavor Slam at Walmart
Best Use of Tumblr
Erwin Penland for Denny’s Tumblr Account
Best Small Digital Agency
Interlude
Best Digital Agency
Wieden+Kennedy
Best in Show
Bob Dylan’s Like a Rolling Stone - Interactive Music Video
Digital Marketing Innovator of the Year
Heineken
Winners were selected by both Mashable’s editorial team and a curated panel of some of the most interesting and innovative minds in advertising, public relations, and marketing, which may be found at the link.
About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 40 million unique visitors worldwide and 20 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London.