Atomic Direct Releases DRTV Spot for Flipout Power Driver

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Atomic produces campaign for the new Flipout by SpeedHex

Portland-based DRTV agency Atomic Direct has produced a spot to introduce the new Flipout by SpeedHex to the market.

The Flipout is a cordless, compact power driver. It features three pivoting joints that rotate Flipout into 380 positions and reach angles up to 360 degrees. This tool is great for both the professional tradesman and for DIY projects. It also is perfect for hard to reach areas on cars and motorcycles.

“The Flipout screwdriver is compact – but delivers surprising power. Once you see it in action the tool speaks for itself,” states Atomic Direct CEO Doug Garnett. “That’s why DRTV is a great way to drive sales – because demonstrating even a portion of this tool’s capabilities leads consumers to envision all the places they’d use it.”

The campaign features both a 60- and 120-second spot. Viewers can purchase by phone, online at, or, or at many retail outlets including Orchard Supply Hardware, and Lowe’s Home Improvement. Flipout comes with 19 bits, and if you order online or by phone you receive a free set of micro bits and nut drivers.

About SpeedHex - Where Innovation Meets Reality
PELL INDUSTRIAL LLC is a quality manufacturer and distributor of innovative hand tools, grease guns, power tool accessories and paint sundries. We are focused on the development & manufacturing of OEM products domestically & internationally for big box stores and DIY retailers worldwide. We offer a wide selection of hand tools for every project from home improvement, automotive repairs and everything in between. We build tools that stand up to the test of time; tools you will be proud to put in your toolbox. Our other brands include Lucas Oil™, CoreGear™ and FrogLeggs™. For more information, visit our company online at

About Atomic Direct
Based in Portland, Ore., Atomic Direct is an industry-leading, full-service direct response television agency involved in all areas of creative, production, media, research, strategy and campaign management. Atomic clients include: Lowe’s, Rubbermaid, DuPont, Drill Doctor, Briggs & Stratton and Kreg Tool. Visit the company online at: or follow the blog at:

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Cydni Anderson
Atomic Direct
+1 (503) 296-6131
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