DressCast Partners with Rank & Style to Make Checking the Weather Fun

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DressCast and Rank & Style announced a partnership today to deliver data-driven styles to consumers based on their local weather.

DressCast and Rank & Style announced a partnership today to deliver data-driven styles to consumers based on their local weather.

DressCast gives people an idea of what to wear based on their weather, with a dose of style inspiration from content partners. Rank & Style delights consumers by creating unbiased, data-driven lists of the best fashion and beauty products.

Rank & Style (http://www.rankandstyle.com) will utilize their algorithm to create lists tailored to fall styles with a special consideration for items that are popular based on certain weather conditions. Users of the DressCast iPhone app will see a collection of looks in the app created by Rank & Style and tailored to Fall weather looks.

DressCast and Rank & Style both take a data-driven approach to their products. Rank & Style uses data sourced from around the web to automatically create top ten lists of the latest fashion and beauty products. DressCast uses weather data and how people perceive the weather to create the “Comfort Index” (CI) - a real-time expression of the weather based on a location’s temperature, dew point, humidity, and other data points. They then match looks provided by brands, bloggers, and other DressCast-approved Style Partners with a Comfort Index.

“We’re excited to partner with Rank & Style,” says Ian Rosenwach, CEO of DressCast. “Together we’ll transform peoples’ daily habit of checking the weather from a chore into a fun and inspiring part of their day.”

“We’re thrilled to partner with DressCast and use our data-driven approach to help consumers find the best fashion and beauty items. We’re particularly excited about pairing trends with the weather, especially as users seek more personalized, relevant and targeted advice when it comes to curated content. This partnership gives us the opportunity to contextualize our top tens in new and engaging ways for our audience.” says Sarika Doshi, CEO of Rank & Style.

Planning your daily outfit based on the weather isn’t the only way people use DressCast. They recently released a new version of their iPhone app featuring 6 days of weather - perfect for travel and figuring out what to pack.

Download the free DressCast (http://www.dresscast.com) iPhone app today to see the Fall weather looks from Rank & Style!

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Ian Rosenwach
DressCast
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