Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Chute’s “Brand Advocate Suite” Activates Employees and Ambassadors to Safely Share Rights-Cleared Photos with Brands
  • USA - English


News provided by

Chute

Nov 05, 2014, 12:00 ET

Share this article

Share toX

Share this article

Share toX

Chute Capture App
Chute Capture App

"Employees know your brand the best. They are the face of the company, at the front lines, directly interacting with customers both in-person and online."

Post this

San Francisco, CA (PRWEB) November 05, 2014 -- Nov. 5, 2014 – Chute, a visual marketing automation company, today announced their Brand Advocate Suite, which includes tools designed to empower and activate employees, street teams and brand ambassadors to easily and securely share rights-cleared photos and videos directly with a company before being published. This opens up a largely untapped source of authentic content, capturing the interactions between brand and consumer, whether in-store, at a live event or from a breaking news story to either use as inspiration or to publish on the brand’s website, online store, social channels and ads. Additionally, Chute and Ditto Labs announced an industry-first partnership, which will provide brands and publishers with a robust solution for discovering consumer photos via computer vision for brand image recognition in addition to hashtags.

“Employees know your brand the best. They are the face of the company, at the front lines, directly interacting with customers both in-person and online. But until now, this incredible window into your customers’ experience with your brand was largely cut off from brand marketers,” said Ranvir Gujral, CEO and co-founder, Chute. “Our Brand Advocate Suite removes any barriers for employees and ambassadors to share special moments from their daily routines to help fuel a brands’ visual communication strategy.”

Survey Says
In a study of 500 employees working for consumer brands, 74% state they feel personally connected to the brand they work for, but less than half follow their employer on social media platforms and only 45% have ever shared anything about their employer there. The discrepancy comes from two primary reasons: 51% don’t want to mix their personal social feeds with work and 38% are worried they would get into trouble if they shared something about their employer on social media. Of those, 64% said they would use an internal app, which allows them to share photos directly with their employer before being published.

Chute’s Brand Advocate Suite
Every brand and publisher has hundreds, if not thousands, of potential content creators on its payroll. The suite is designed to unlock this resource in a way that is safe and comfortable for both brand and employee. The suite includes:

  • Chute Capture App: A mobile photo app, available today for iOS and Android, fully customizable to adhere to brand guidelines and the desired goals and outcomes of the organization. The app is then shared with employees to take photos and gather important details about the people in the photos, including their permission to use the content. All of this information is automatically sent to the organization’s personal Chute admin panel, where the content can be moderated and published by the marketing and/or editorial teams.
  • Whitelisting/Blacklisting Tool: This allows brands to curate content shared by a specific users, from top fans to employees to news staff. Blacklisting prevents specific users or competitors from infiltrating campaigns and feeds.
  • Age-gating Tool: For brands who wish to keep content submissions to 18+ or 21+ fans, Chute’s age-gating tools make it easy by pulling from followers already authenticated as above a certain age or by adding another layer of protection to verify age on landing pages.

Chute and Ditto
The partnership between Chute and Ditto creates an unprecedented discovery tool for consumer photos containing hashtags and those without, with Ditto’s unique image recognition solution. These authentic customer photos become actionable by flowing into Chute’s platform, where they can be organized, moderated, rights-cleared and ultimately published on websites, social channels, online stores, and ads.

About Chute
Chute helps brands turn visual content into engagement and actionable insights. Curate the best photos and videos from fans, obtain permission to use their content, gain valuable insights about your influencers and publish authentic visual media everywhere – from billboards to banner ads and everything in between. Chute works with some of the world’s biggest brands and publishers including Ann Taylor, Atlantic Records, Benefit Cosmetics, NBCUniversal, Turner, Condé Nast, the NBA, New York Times and Nike. For more information, visit http://www.getchute.com.

About Ditto Labs
Ditto Labs is an award-winning image recognition company that uses hundreds of cloud-based servers to identify brands and products in the torrent of social media photos. Ditto's tools help the world's most innovative brands monitor trends, and act on the new signal of consumer affinity revealed in photos. Digital marketers use Ditto to learn how people are using products, measure their visual voice versus competitors, build influencer programs and target ads in social media. See a live feed of the top brands people are sharing now at streamditto.com.

Media Contact
Jody Farrar
Chute
jody.farrar(AT)getchute.com

Jody Farrar, Chute, http://www.getchute.com, 415.531.8416, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.