DAE Taps John Locher And Associates To Provide Business Marketing Solutions

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DAE Taps John Locher And Associates To Provide Business Marketing Solutions

Fermin Cruz, DAE

As we continue to expand all over the globe, John continues to be instrumental in ensuring our members leverage their benefits and have access to and utilize our international inventory of vacation weeks available for exchange.

DAE, the world’s largest privately-owned global timeshare exchange provider contracted with John Locher & Associates to establish initiatives designed to provide a variety of Marketing Solutions through Membership Analytics. DAE has 12 offices worldwide. Locher & Associates will primarily focus on services for DAE Americas office.

According to Fermin Cruz, DAE’s vice president Americas Region, “John Locher is an integral part of our marketing team. We tap into John’s expertise including his vast knowledge of member engagement tactics and conversion strategies to business intelligence analytics. As we continue to expand all over the globe, John continues to be instrumental in ensuring our members leverage their benefits and have access to and utilize our international inventory of vacation weeks available for exchange.”

Specializing in online strategy and efficiencies, membership communities and lifecycle email marketing, John Locher is a sought after timeshare industry expert whose clients also include Katana Software, Barker & Associates and Golf Discount.com.

“It is a pleasure to work with DAE teams in both the USA and Global offices to help ‘Change Exchange’ and contribute to their rapid growth,” said John Locher. “We serve the DAE members and are advancing strategic and tactical changes in the way we connect and respond to their needs.”

About DAE
DAE (Dial An Exchange) began operations in the United States in 2003 and opened its first North American office in Phoenix, Ariz., in 2007. Today, the company is the largest privately owned vacation exchange company, serving a member base of over 1.5 million timeshare owners (including 500,000 direct members) at resorts and clubs through 12 offices worldwide. For more information, visit daelive.com.

About John Locher and Associates
John Locher, RRP, is founder of Locher & Associates, a professional services firm specializing in membership engagement and efficiencies, marketing and business development. He has headed up the American Resort Development Association (ARDA) Technology Group since 2006 and has actively served the industry with integrity since 2002. John is a founder of RedWeek.com and formerly its Vice President of Marketing. Prior to RedWeek.com, John was the VP of Marketing and Promotions at Classmates.com, the original social networking site. He formed his consulting company in 2010. For more information on John Locher visit http://johnlocher.com

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Keisha Hayden
Perspective Magazine - for the Timeshare and Fractional Ownership Industry
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