Appia is working hard to solve the app discovery problem by helping mobile marketers achieve higher lifetime value user acquisition that drives positive return on ad spend.
Durham, NC (PRWEB) November 06, 2014
Appia, the leading mobile user acquisition network, today announced it has exceeded 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play. This significant milestone coincides with multiple new partnerships, a growth in its advertiser base, and significant expansion in Asia-Pacific in Q3.
Notable milestones driving Appia’s 85 million app installs include:
- Key Advertiser additions to Appia’s Client Roster: 28 new advertisers, including Garena Online and Connect.
- New publisher partnerships: 732 new publishers, including Smaato and Blackberry.
- Growth in Asia-Pacific with 195 new notable partners in Q3.
- Publisher self-service exceeding more than 2,000 direct publishers.
In addition, Appia has been honored with multiple awards including ranking No. 857 on the 2014 Inc 5000 list, receiving the Stevie Award for Most Innovative Tech Company and being named to the AlwaysOn Top 100 Private Companies in Mobile.
“The mobile app industry continues to see explosive growth as the number of apps on the App Store and Google Play surges past 2 million. Appia is working hard to solve the app discovery problem by helping mobile marketers achieve higher lifetime value user acquisition that drives positive return on ad spend,” said Jud Bowman, CEO of Appia. “We accomplish this through our technology and infrastructure by intersecting smart data, creative optimization, and psychology to create mobile advertising that targets the highest value user at the right time, with the right message.”
Focus on quality and lifetime value (LTV) has become increasingly important to mobile marketers. According to Appia’s recent User Acquisition (UA) survey, 48.6% of User Acquisition Professionals that responded cited LTV has the most important optimization tool. By converging global reach and scale with post-install insights, Appia has been successful in pinpointing the highest value user for its advertisers. Appia continues to expand their technology to predictably evaluate the most optimal user acquired for that campaign. This strategy has been critical to advertisers and is one of the leading reasons they have 64 of the top grossing apps across the App Store and Google choosing them as their reliable source for user acquisition.
Appia is the leading mobile user acquisition network. Appia has delivered more than 85 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play. Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue. Appia is a venture-backed company and currently operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information available at http://www.appia.com, @Appia, and Appia’s Blog.