Trialfire Launches out of Beta With its Secret Weapon for Online Marketing

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After a wildly successful private beta, Trialfire's secret weapon for online marketing is now publicly available

With Trialfire, connecting online marketing services to a website is done through a visual interface eliminating the need to write code.

With Trialfire, connecting online marketing services to a website is done through a visual interface eliminating the need to write code.

“I was able to set up Trialfire on our website and Hubspot pages, and start collecting actionable data in a matter of minutes.”

Trialfire comes out of beta with its no-coding solution that lets marketers easily connect their favorite analytics and marketing automation services to their websites and applications without relying on developers.

“Companies use services like Google Analytics, Mixpanel, KISSMetrics, Intercom.io, Totango and many more to understand and grow their businesses,” commented Trialfire co-founder Michael Lieberman. “A huge obstacle however is how difficult it is to integrate these tools into a website or application. This not only negatively impacts the value users get from these services, it also jeopardizes the success of the vendors.”

Founders Michael Lieberman and Max Kremer first came up with the idea for Trialfire while growing their last startup, which in 2011 was acquired by Autodesk.

“When we were a startup it was my co-founder Mike that would always ask, ‘can you integrate something into the website for me’. When we were part of a larger enterprise there were seven product managers and five marketing guys asking the same questions. We saw an opportunity to help business people get more done without relying on development.” remarked Max Kremer.

Trialfire lets marketers control what to track on their website or application, and to which analytics and online marketing services to send the data. Without the need to write any code, marketing can act faster and has a greater ability to test their strategies and quickly adjust to new circumstances as they arise. This is clearly a big win that can effect all areas of a company's operations.

When Trialfire started developing its service the focus was on the integration of analytics tools like Google Analytics. Almost immediately there was a demand from vendors of marketing automation, customer success, and ad retargeting services, who saw an opportunity to simplify setup for their customers.

Trialfire has forged partnerships with several such vendors including industry heavyweights, like Totango, the leading customer success solution.

Totango’s CEO Guy Nirpaz shared, “We are delighted to partner with Trialfire in order to make things easier for our customers. Trialfire has developed a clean and simple approach that puts the power into the hands of business users instead of relying on engineering teams for implementation."

Trialfire is similarly excited about the tremendous feedback from its customers.

“I was able to set up Trialfire on our website and Hubspot pages, and start collecting actionable data in a matter of minutes.” said Bassem Hamdy, CMO of CMiC Global, a leading vendor in the construction software space.

Trialfire provides a free version of its service, with paid plans starting at just $19/month.

About Trialfire
Founded in July of 2013, Trialfire’s no-coding solution lets online marketers easily connect their favorite analytics and marketing automation services to their websites and applications without relying on developers. The company is privately held and based in Silicon Valley North - Toronto, Canada.

Contact Info
Michael Lieberman
Co-Founder
415.799.9715

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Michael Lieberman
Trialfire
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