New iPad app helps vulnerable seniors avoid online predators, scams, phishing and spam.

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The Simplicity Center iPad app helps make the Internet simple and safe for seniors. The app reduces frustration for iPad users with age-related challenges such as memory loss or dementia and helps prevent them from falling victim to online scams.

Simplicity Center helps make the Internet safe and simple for seniors with age-related challenges. It helps protect seniors from online predators, scams, phishing and spam.

A new iPad app called Simplicity Center is now available to help provide seniors with a simple and safe Internet experience. Simplicity Center can help the elderly stay connected to friends and loved ones without the frustrations often associated with typical computer experiences, which can be complex, confusing and potentially dangerous for seniors.

Simplicity Center helps make the Internet safe for seniors with age-related challenges including memory loss or dementia. It helps protect seniors from online predators, scams, phishing and spam, and makes staying in touch with loved ones and friends easy and fun.

According to the Wall Street Journal, "The fleecing of older Americans is becoming an epidemic. People 60 years and older made up 26% of all fraud complaints tracked by the Federal Trade Commission in 2012, the highest of any age group…One in every five Americans age 65 or older has been abused financially." A personal story of one such abuse was the inspiration for Simplicity Center, as told by John Kuefler, the app’s creator. "My 86-year-old mother signed up online for a 'free' credit report and was being charged $25 a month for it. I was helping her with her finances one day and she couldn't remember what that $25 charge was on her credit card statement," said Kuefler.

Simplicity Center is designed for a loved one, friend or caregiver to act as the administrator and set up the features to meet the specific needs of the user. If the administrator restricts the user to the Simplicity Center alone (using iPad’s built-in Guided Access feature), then the entire online experience is handled through the app, allowing controlled access to email and the web. This limits the user’s exposure to unwanted and sometimes predatory email and websites.

Simplicity Center is like four apps in one, including email, a web browser, an address book and a calendar. Each of the four features has been simplified to provide a less confusing and frustrating experience for older users. More information is available at SimplicityCenter.com.

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John Kuefler
UX West LLC
+1 785-691-5704
Email >
@SimplicityCtr
since: 10/2013
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