Starbucks’ Strategy to Building a Better Customer Experience Featured at Loyalty360's Engagement & Experience Expo

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Session Looks at Starbucks’ Approach to Building a Better Customer Experiences in Store, Drive-thru and on Mobile

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Starbucks is consistently exceeding the standard when it comes to creating dynamic and innovative strategy to build memorable customer experiences and lasting loyalty.

Starbucks’ award-winning approach to creating lasting customer loyalty will be the focus of an interactive session titled, “How Starbucks Builds a Better Customer Experience – in the Café, on Your Phone, and in Your Car,” presented at the upcoming Loyalty360 Engagement & Experience Expo in Dallas, TX.

The session will explore how to create a holistic customer experience in all aspects of business. Participants will learn how to connect creative, customer insights, analytics, measurement and testing with sales results. What’s more, it will examine Starbucks’ highly successful approach to customer experience.

“Starbucks is consistently exceeding the standard when it comes to creating dynamic and innovative strategy to build memorable customer experiences and lasting loyalty,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “By taking part in this session, marketing professionals will have a rare opportunity to learn from one of the best. They’ll gain invaluable insights and learn actionable tactics that they can use to build a better connection with their customers.”

In this interactive and visually dynamic seminar, participants will learn:

  • How to use big data visualization techniques to find customer patterns,
  • How to combine customer insights with sales and performance data to guide the design of an improved customer journey,
  • Cost-effective methods of prototyping customer experience concepts,
  • How to predict financial impact of a customer experience initiative.

About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results. The 4th annual Engagement & Experience Expo will be held Nov. 10-12, 2014, at the Renaissance Dallas Hotel in Dallas, Texas.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Erin Raese
+1 (513) 800-0360 Ext: 130
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