Email accounts for more than 7 % of all e-commerce user acquisitions, making it the second-most effective acquisition channel. The future of email service providers is to provide a completely integrated marketing experience to e-retailers.
New York, U.S. (PRWEB) November 10, 2014
Profiting from email marketing expansion in e-commerce in Northern Europe, one of Europe's leading integrated marketing service providers, Mailigen, has released a new extension for Magento, the largest open source e-commerce software provider, which is used by 26 % of online retailers worldwide. The new integration enables an automatic two-way synchronization between a Mailigen email list and a Magento email newsletter subscriber list in order to perform a common email strategy and email automation.
According to the E-commerce Customer Acquisition Report*, customer acquisition via email has quadrupled over the last four years. Email now accounts for more than 7 % of all e-commerce user acquisitions, making it the second-most effective acquisition channel behind search with 15.8 %. Moreover, the customer lifetime value of customers acquired through email is 12 % higher than the average.
“Data shows a growing trend of email marketing in e-commerce. An increasing number of retailers gather email addresses to convert leads into customers. So, the future of email service providers is to provide a completely integrated marketing experience to e-retailers. Magento is known as the third-most used e-commerce software provider to the top 500 e-retailers in the US and Canada, while European companies are following the same trend. Continuing Northern Europe's development in the e-commerce industry, we at Mailigen are developing commerce-related technologies in order to offer a full-service email and integrated marketing platform for e-business owners,” says Janis Rose, CEO of Mailigen.
Mailigen integration with Magento allows an automatic two-way synchronization between a Mailigen email list and a Magento email newsletter subscriber list. The extension is free of charge. Find out more about Mailigen integration with Magento. Email marketing solutions for e-commerce have always been Mailigen's priority. Recently, Mailigen launched its integration with Shopify, the popular cloud-based e-commerce and retail platform. Coming up next is integration with Salesforce for cloud computing and social enterprise software. In July 2014, Mailigen received an over half a million USD seed funding, the majority of which is being spent on the development of integrations and robust infrastructure.
Mailigen.com is one of the world's leading web-based email and integrated marketing platforms businesses or organizations of any size, as well as for individual users. The system is known for its email solutions for e-commerce and integrations with modern e-commerce platforms. For more information, please visit Mailigen.com.