PMX 2014 - Asian Fashion Continues to Grow at Pacific Media Expo!

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Pacific Media Expo (PMX) will be celebrating their 10th Anniversary this year with their largest fashion event ever. Veteran’s Day weekend promises to be a busy weekend for fans of Japanese fashion with celebrity designers, pop-up fashion boutiques, tea parties, fashion show and even a swap meet!

The featured Fashion Guest of Honor at this year's event will be Yumi Fujiwara, head designer for one of the highly coveted Lolita brands, Innocent World. The Innocent World brand of clothing is inspired by classical European designs and embodies the ideals of elegance and cuteness in a way that is suitable for young women of the modern era. Ms. Fujiwara will be participating in panels, press interviews, will be featuring her clothes in her pop-up retail boutique and will also be showing off her latest designs in the 2014 PMX Fashion Show. Her work will also be honored at an exclusive tea party, The Royal Athenaeum Celebration, during Pacific Media Expo.

"Japanese fashion has been relentless in its growth over the past ten years. It has evolved from being fringe fashion to work acceptable. We are just honored to be able to support it over the last decade. I think there is no doubt that aside from a ticket to Japan, Pacific Media Expo is the place to go to learn and experience this trend first-hand," said Mike Tatsugawa, CEO of the Pacific Media Association.

Pacific Media Expo's fashion line-up will also include more than just Innocent World. The following designers and retail boutiques from around the world represent the very best of Asia’s Lolita fashion and designers inspired by Japan's fashions.

Baby, the Stars Shine Bright - Known for their classically sweet looks, Baby, the Stars Shine Bright will be returning to PMX 2014 as a headlining brand in the 2014 PMX Fashion Show and will have merchandise available for purchase in the boutique.

Alice and the Pirates - The nautical themed gothic & lolita design branch of Baby, the Stars Shine Bright, will also be returning for the 2014 PMX Fashion Show & Boutique.

Lief - The popular Korean lolita brand, will be debuting a never before seen print from their new line in our 2014 MX Fashion Show, and will have select merchandise available for purchase in the Boutique.

NECROSARIUM - An independently owned Visual Kei and Gothic Lolita accessory brand based in California, USA run by owner, designer, and model Kasumi Lamia, who hand-makes every piece with close attention to detail. NECROSARIUM will be participating for the first time in the 2014 PMX Fashion Show and will have a booth with all their accessories for purchase in the Boutique.

Xenon - The Official Cure Magazine Shop, recently opened its doors in Downtown Little Tokyo. The store carries various apparel brands from Shibuya 109 from Ladies to Men as well as CD’s, DVD’s, and official tour merchandise of idols and visual-kei bands straight from Japan. Xenon will be collaborating with NECROSARIUM in the 2014 PMX Fashion Show, and will have merchandise at the NECROSARIUM booth in the Boutique.

Haenuli - Another returning favorite Korean Lolita brand which will be featured in our 2014 PMX Fashion Show.

Marchen die Prinzessin & White Forest - Two up and coming Korean Lolita brands, and will be showing for the first time in our 2014 PMX Fashion Show.

Miss Harajuku - A secondhand store for Japanese alternative fashion brands. Based in San Francisco, Miss Harajuku is currently online-only, but will give fans the rare opportunity to purchase from her in person in our Boutique.

Marchen Maiden - Finding inspirations and feminine details from classic eras and fairytales, the accessories and garments Märchen Maiden creates are perfect for the modern lolita who needs sweet clovers beneath her feet and fragrant flowers in her hair. Marchen Maiden will be debuting her brand in our Boutique.

If the designs in the Fashion Boutique are not enough, there will be additional chances to shop at the Fashion Night Market - a Swap Meet specifically for Fashion!

The Fashion Show will be the highlight of the weekend with designs from Innocent World, Baby, The Stars Shine Bright, Alice and the Pirates, Lief, White Forest, Necrosarium, Haenuli and Marchen die Prinzessin all showcasing their newest designs at the event.

For more information, go to or

About Pacific Media Expo:
As America's first major media trade show dedicated primarily to Asian-Pacific popular culture and entertainment, Pacific Media Expo (PMX) is a distinguished industry event sponsored by the Pacific Media Association. PMX 2013 strives to create an eclectic community where artists, industry, and fans can freely experience and express the very best of Asian-Pacific popular culture. This year's event will stretch from November 8 - 10, 2013. For more information, see

For media inquiries contact:
Allison Thater, PMX Press Manager


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Allison Thater