We created this resource as a way to address both these factors by unveiling quick actions that can be taken for each of the major channels of a typical integrated marketing plan.
Boston, MA (PRWEB) November 06, 2014
Boston digital marketing agency, Pepper Gang, has recently published valuable information for businesses beginning their marketing strategies for the holiday season.
The article, 6 Simple Ways to Start Preparing for the Holiday Season, is an excellent resource for business that feel they may have fallen behind with their holiday marketing plans. Using a simple 6-step integrated marketing approach, Pepper Gang outlines quick and easy ways to push desired holiday strategies into action.
“For companies that rely greatly on the success of their holiday performance, waiting until the last minute to being implementing a marketing plan can be detrimental to overall goal achievement,” said Stefanie Daneau, Co-Founder of Pepper Gang. “In addition to planning far in advance, businesses must now take into account the multi-channel nature of consumer’s buying behaviors. We created this resource as a way to address both these factors by unveiling quick actions that can be taken for each of the major channels of a typical integrated marketing plan.”
Tips from the article include:
- Rise above competitors by creating seasonal PPC campaigns that incorporate the season’s highest searched keywords.
- Include special offers, holiday shipping information, and gift ideas in your email marketing strategy.
- Draft and schedule social media posts far in advance and spend time during the holidays to engage with users.
- Make informative decisions regarding this year’s digital marketing activities by analyzing the data collected from last holiday season.
View Pepper Gang’s holiday article on their Pepper Hub: http://www.peppergang.com/6-simple-ways-to-start-preparing-for-holiday-marketing/. For assistance drafting a digital marketing strategy for the 2014 holiday season, call Pepper Gang today at 617.674.2100.
About Pepper Gang:
Pepper Gang is a Boston based digital marketing agency that specializes in creating strong, innovative integrated marketing solutions. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. Pepper Gang combines original thinking, creativity, and analysis to propel the growth of each client’s customized strategy. To learn more about Pepper Gang's services, please visit their website at http://www.peppergang.com/