CareerWire helps address 2 key challenges facing associations - 1) how to develop and deliver meaningful content and 2) how to regularly market the career center with limited resources.
Herndon, VA (PRWEB) November 07, 2014
Boxwood Career Solutions, the leading provider of career center and career-related services to the association community, announced today the launch of CareerWire, a monthly eNewsletter focused on employment and hiring trends specific to each association. Integrated with the career center, CareerWire also includes a feed of job openings to drive traffic to an association’s career center. CareerWire enables associations to further their role as the leading source of employment news and job openings for their industry.
“Now part of the Naylor Association Solutions family, Boxwood has taken the eNewsletter expertise of Naylor and integrated the career center know-how of Boxwood to create a product that combines the engaging power of news and career-related information while layering on the attraction of current job listings and employment-focused content”, said Dave Bornmann, VP of Marketing for Boxwood. “CareerWire helps address two key challenges facing our customers -- 1) how to develop and deliver meaningful content and 2) how to regularly market the career center with limited resources”, continued Mr. Bornmann.
Boxwood editors will curate industry-specific content relevant to an association’s members on a monthly basis. Headline news from their industry, a “market watch” outlook and forecast section, as well as job listings and career-related information are included in each issue. A typical CareerWire issue will provide 4 advertising opportunities for an association to earn non-dues revenue. Bornmann points out, “Boxwood does all the work with little to no staff involvement needed on the association’s part. That’s a huge selling point for associations.”
About Boxwood Career Solutions:
Boxwood Career Solutions, a Naylor Association Solutions company, is the leading provider of online career centers and career-related services to associations. With an exclusive focus on associations, Boxwood provides an industry-leading technology platform for the delivery of their products and services. The Boxwood product suite includes on-site and virtual career fairs, online learning, career fairs, coaching, mentoring, resume writing, and online profile development among others. Driven by a culture of innovation, Boxwood has delivered many firsts to the industry including a mobile-optimized version of the career center, a career center Facebook application and a seamless integration to an online learning platform.