Cabela’s Honors Hometown Heroes with Four-day Event

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Military, law-enforcement, firefighters and emergency medical services personnel offered discounts on purchases.

Cabela’s Incorporated, the world’s foremost outfitter of hunting, fishing and outdoor gear, will honor Hometown Heroes in conjunction with Veterans Day at all U.S. store locations. The event will take place Saturday, Nov. 8, through Tuesday, Nov. 11, and offer active military and veterans, law-enforcement, firefighters and emergency services personnel discount pricing on in-store purchases.

As a way of honoring Hometown Heroes, and as a thank you for their service, Cabela’s will offer a discount of 5 percent on any in-stock firearms and a 10-percent discount on other in-store products at all U.S. locations, including sale and clearance items. A valid military ID, badge or other proof of eligibility must be presented at the time of purchase to receive the discount.

“Our Hometown Heroes event is a way for us to thank those who live their lives, or a part of their lives, in service to the rest of us,” said Tommy Millner, Cabela’s Chief Executive Officer.

Cabela’s intends to honor Hometown Heroes with similar events in the future. Currently, Cabela’s offers its everyday Legendary Salute discount of 5 percent to active military and veterans. Visit, for additional information.

Cabela’s Hometown Heroes offer is valid on in-stock retail merchandise at Cabela’s U.S. locations only and cannot be used toward the purchase of boats, gas-powered motors, ATVs/UTVs, tractors or tractor attachments, gift certificates, gift cards, licenses or services. Cabela’s reserves the right to exclude certain products from this promotion. Offer cannot be used on prior purchases or in combination with any other rebate, promotion or previous offer. Not valid for catalog or Internet purchases.


For more information, contact:
Nathan Borowski
Cabela’s Incorporated

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Nathan Borowski
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