Yulie proves there’s no need to get burned (or even worry about wearing pants) as you shop online for gifts this season.
Denver, Colo. (PRWEB) November 07, 2014
ShopAtHome.com, the largest coupon search engine that connects upwards of 12 million consumers each month to thousands of online coupons and the best cash back savings, today announced the introduction of Yulie the Yuletide Log, a googly-eyed holiday shopping hero who proves there’s no need to get burned (or even worry about wearing pants) as you shop for gifts this season.
“The holidays can be stressful, often putting a strain on people financially. So, we wanted to lighten things up with a fun, kooky character who not only makes you smile, but teaches you how to save the most, and even earn a little something extra for yourself,” said Marc Braunstein, president and founder of ShopAtHome.com. “Our new holiday branding campaign features Yulie, a cute and lovable shopping nut who, like me, thinks you should be rewarded every time you shop.”
To create the Yulie holiday marketing campaign, ShopAtHome.com partnered with Mortar Advertising, a San Francisco-based agency that has worked with clients including Apple, Johnson & Johnson and Prudential, to invent the world’s first nondenominational log.
The branding initiative will be integrated into all of the ShopAtHome.com channels, including the website, mobile, email, blog and social channels, with digital content being promoted through the end of the year via online videos and advertising.
Founded in 1986 by husband-and-wife team Marc and Claudia Braunstein, ShopAtHome.com is the Web’s largest provider of online coupons, cash back rewards and printable grocery and restaurant coupons. The only destination integrating the best discounts from coupons, deals and cash back, the site has evolved from its early roots as the "Catalog of Catalogs." Throughout this transformation, the company has kept the same goal – helping improve the shopping experience for millions of shoppers. As a true coupon powerhouse, ShopAtHome.com aims to provide the most savings to consumers whether they’re shopping at the grocery store or at their favorite online retailer. For more information visit http://www.ShopAtHome.com.