Global Loyalty Marketing Agency Helps Clients Deliver Rewarding Brand Experiences with Next-Generation Digital Commerce Technologies

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The new solution offers capabilities to create engaging reward experiences that help businesses maximize customer loyalty

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Using a combination of the new ecommerce solution and loyalty marketing-specific best practices and technologies, we enabled the loyalty service provider to design, launch, and operate scalable loyalty programs for a diverse client base.

Professional Access, a Zensar Technologies Company, today announced that one of its esteemed customers, a North American loyalty marketing services provider, has launched its new e-commerce site to enable clients offer superior customer loyalty experience. The new e-commerce site is a direct result of the company’s focus on leveraging best-in-class digital commerce technologies to help businesses drive customer loyalty by delivering a more personalized reward experience and a product assortment of over 10,000 SKUs for program participants. Recognized across the industry as a strategic partner and thought leader for its leadership in the loyalty marketing service, the agency was ranked as a leader by a leading research firm in the loyalty program service provider category.

To support the company’s need to create loyalty program-specific sites for each of its corporate clients under a B2B2C business model, Professional Access extended the new e-commerce platform’s multisite framework, building out components that enable business users to easily manage multiple product catalogs for more than 180 sites. The solution also allows users to control complex business rules related to loyalty points, conversion factors, pricing, and taxation—all without depending on IT for day-to-day support. To deliver site-specific customizations, Professional Access implemented the solution with innovative customer-experience technologies, and designed pre-configured templates that enable each corporate client to deliver a differentiated user experience.

“The client’s mission is to cement its position as a technology leader in the loyalty marketing industry. To support this goal, our team implemented best-in-class digital commerce technologies to support their B2B2C model,” said Babu Venkatesh, Chief Executive Officer, Professional Access. “Using a combination of the new e-commerce solution and loyalty marketing-specific best practices and technologies, Professional Access enabled the loyalty service provider to design, launch, and operate scalable loyalty programs for its clients representing multiple industries and serving a diverse customer segment.”

To provide an optimal user experience to end users, Professional Access integrated industry-specific search capabilities that are tailor-made for the loyalty marketing business. Visitors to each site can easily find items by using unique search functionality such as amount of accumulated loyalty points and reward type, as well as compare products, and even purchase items using a combination of their loyalty points and a personal credit card. With full support for mobile devices, the site makes it easy for end users to shop from anywhere.

About Professional Access
Professional Access (PA), a Zensar Technologies Company, is an Oracle Platinum Partner and industry leader specialized in Oracle Commerce implementations. PA has successfully led and delivered over 175 implementations for Fortune 2000 brands. PA’s end-to-end offerings around commerce consulting, technology delivery and business operations are positioned as a one-stop-shop to meet diverse needs of clients in their commerce journey. With industry-specific solution frameworks and technology accelerators combined with the largest talent pool of Oracle Commerce experts, PA has uniquely enabled clients to maximize their ROI with faster time-to-market and competitive differentiation. For more information, visit our website at http://www.professionalaccess.com.

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Nishant Tandon
@PACommerce
since: 08/2014
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